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RISE - Menu Monitor

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<strong>Menu</strong> Development |<br />

Bahama Breeze rolled out a Pineapple Coconut Martini. (Company Release)<br />

Bahama Breeze added Barbecue Chicken Flatbread with roasted red peppers, grilled red onions, applewood bacon, sweet<br />

and smoky guava barbecue sauce and mozzarella cheese on a thin and crispy herb-cheese crust. (Company Release)<br />

Bahama Breeze added 12 new items to its menu, including entrées, starters, salads and sandwiches. New selections include<br />

Almond Crusted Fresh Fish, Margarita Chicken, Breeze Wood-Grilled Chicken Breast, Fresh Fish Havana, Coconut Shrimp<br />

Dinner, Lobster & Shrimp Pasta, Barbecue Chicken Breast, Simply Grilled Fresh Fish, Grilled Chicken Breast Tostada, Oak<br />

Grilled Chicken Breast Sandwich, Herb-Roasted Chicken Sandwich, Spinach Dip & Island Chips, Crispy Chicken Club Salad<br />

and Grilled Chicken “BLT” Wrap. (Company Website)<br />

Bahama Breeze added three new entrées and a new dessert to its menu. Selections include: • Grilled Chicken Cobb Salad—<br />

with slices of Island chicken breast, bacon, sliced egg, tomato, cheese, toasted pumpkin seeds and avocado over mixed<br />

greens, served with island vinaigrette and blue cheese dressing • Crab Claws St. Thomas—blue crab claws simmered in<br />

Island citrus butter and served with fire-toasted Cuban bread • Flatbread and Salad or Soup—wood-fired Island flatbread with<br />

a choice of Breeze salad, Caesar salad or any homemade soup • Warm Chocolate Pineapple Upside-Down Cake—with a<br />

chocolate molten center, topped with caramelized pineapple, raspberry sauce, butterscotch brandy sauce and fresh whipped<br />

cream. (Company Website)<br />

News & Other |<br />

Fish and seafood items are being removed from the menu because of concerns about the sustainability of certain species.<br />

According to a recent report in Science from leading ecologists and economists, it was theorized that the world would run out<br />

of seafood by 2048 if declines in marine species continue at the current rate. The report said that overfishing, pollution and<br />

other environmental factors are destroying wild fisheries and threatening the ocean’s ecological balance. The seafood industry<br />

has said that the study is too alarmist. Many restaurants, however, are making adjustments. Darden Restaurants, which owns<br />

Red Lobster, Olive Garden, Smokey Bones and Bahama Breeze brands, and Compass Group’s America division have both<br />

declared changes in seafood purchasing habits based on sustainability concerns. The study also found that nearly one-third of<br />

commercially fished species have already been depleted to the point where catches are now only 10% of historic highs. These<br />

include bluefin tuna, Atlantic cod, Pacific salmon and Alaskan king crab. The study also says that it is not too late to reverse<br />

the trends. Several environmental groups are working to help consumers, restaurants, distributors and retail stores make<br />

responsible choices. (Nation’s Restaurant News 11/27/06 p1)<br />

Darden Restaurants is closing down its Smokey Bones chain. The company shuttered 54 Smokey Bones outlets and two test<br />

Rocky River Grillhouse restaurants. Darden plans to sell the remaining 73 Smokey Bones restaurants still in operation, located<br />

primarily on the East Coast. The move will allow Darden to continue to pursue the purchase of a casual-dining chain with high<br />

growth potential. In related news, the company has also closed nine Bahama Breeze locations in the Midwest and Southwest.<br />

Darden will keep the remaining 23 Bahama Breeze locations open. (Orlando Sentinel 5/08/07 & 5/09/07; NRN Daily NewsFax<br />

5/07/07; Nation’s Restaurant News Online 5/05/07; AFX International Focus 5/07/07; NRN Daily NewsFax 5/08/07;<br />

Indystar.com 5/03/07)<br />

©Technomic Information Services 2007, CIS profiles may not be copied or distributed in any print or electronic format without a license or written consent.<br />

Technomic believes that its sources of information are reliable, but does not assume any responsibility or liability for the accuracy of the information<br />

published.<br />

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