RISE - Menu Monitor

Menu Positioning |
McCormick & Schmick’s is open for lunch and dinner. Its menu features appetizers, soups and salads, steaks, meat and
poultry, seafood specialties, classic entrees, desserts and beverages. The menu features 85 freshly prepared items including
more than 30 different seafood varieties. Starters to the meal include appetizers such as Coconut Shrimp, Black Mussels,
Fried Calamari, Dungeness Crab & Bay Shrimp Cakes, Rock Shrimp Popcorn and Assorted Sashimi. Core seafood offerings
include lobster, salmon, sturgeon, oyster and crab. Signature seafood specialties include Blue Nose Bass—griddled, cashewencrusted
bass with vanilla Habañero rum butter sauce; Tilapia—oven- roasted with Cajun pecan butter; and Albacore—
seared rare and served over white rice and blackberry teriyaki sauce. Five types of oysters are available and can be ordered in
½- or 1 dozen-sized portions. Steak, pork chops and chicken round out the menu. Full liquor service is available. Menu prices
range between $2 and $44.95. Checks average $30.
Expansion Plans |
McCormick & Schmick’s Seafood Restaurants Inc. opened its first Boca Raton, FL, restaurant. The unit is located in University
Commons. (Company Release 11/6/06)
McCormick & Schmick’s Seafood Restaurants Inc. opened its first Cincinnati location. The unit marks the company’s sixth
opening in 2006. (Company Release 11/20/06)
McCormick & Schmick’s Seafood Restaurants Inc. opened its newest location in Burbank, CA, on December 13. This unit is
the company’s sixth and final opening of 2006 and its 11th in California. (Company Release 12/13/06)
McCormick & Schmick’s Seafood Restaurants Inc. opened its first location of 2007 in Sacramento, CA, on February 20. The
company expects to open 11 U.S. restaurants and six international restaurants in Canada. (Company Release 2/20/07)
McCormick & Schmick opened a new unit in Schaumburg, IL, on August 6. The location marks the restaurant’s third in the
greater Chicago area. (Company Release 8/6/07)
McCormick & Schmick’s Seafood Restaurants Inc. opened a new unit in Oak Brook, IL, on August 20. The unit is located at
the Oak Brook Promenade. (Company Release 8/20/07)
McCormick & Schmick’s Seafood Restaurants plans to open 12 new restaurants in 2008. Locations will include the Chicago
suburbs of Schaumburg and Oak Brook, IL, as well as Cleveland and Dayton, OH, and Austin, TX. There are currently 73
McCormick & Schmick’s restaurants nationwide. (GlobeSt.com 8/8/07)
Promotion Plans |
McCormick & Schmick’s Seafood Restaurant is celebrating recent store openings by offering a $25 gift certificate to guests
who make an online reservation. To receive the gift certificate, customers make an online reservation, print the confirmation
number, print the certificate and then present the number and the certificate to their server. (Company Website 9/19/07)
Menu Development |
McCormick & Schmick’s is offering a new bar menu in honor of the 200th anniversary of the cocktail. The menu is broken
down by time periods, such as Early Days and Golden Years (1806–1920), Prohibition and Beyond (1920–present), and
Modern Cocktail Creations (2005–). Selections include the Virginia Mint Julep prepared with Woodford Reserve Bourbon
($9.50); Jamaican Daisy, with Appleton VX Rum and orange curaçao ($8.50); the Blood and Sand Cocktail, with Glenlivet
single-malt Scotch ($8.75); and the Moscow Mule, with Stoli vodka, fresh lime and pureed ginger ($8). (Orange County
Business Journal 11/06/06 pB65)
Personnel |
Greg Leblanc, Director of Marketing
Bill King, Executive V.P. of Culinary Development & Training
Doug Schmick, CEO
Emanuel Hilario, CFO
David Jenkins, V.P. of Operations
Karen Majerus, Director of Supply Chain
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