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RISE - Menu Monitor

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McCormick & Schmick's<br />

Headquarters<br />

720 SW Washington St. Suite 550, Portland, Oregon 97205 USA<br />

Tel: (503)226-3440 Fax: (503)228-5074<br />

www.mccormickandschmicks.com<br />

Ownership: Public<br />

Segment: Full Service Seafood<br />

System Characteristics 2006 2005 2004<br />

U.S. Systemwide Sales ($000) 308,000 278,800 238,800<br />

Company-owned ($000) 308,000 278,800 238,800<br />

Franchised ($000) - - -<br />

U.S. Number of Units 66 59 52<br />

Company-owned 66 59 52<br />

Franchised - - -<br />

International Sales ($000) - - -<br />

International Units - - -<br />

Average Sales/Unit ($000) 5,325 5,200 5,205<br />

Concept Positioning |<br />

McCormick & Schmick’s operates a chain of full-service restaurants specializing in fresh seafood. McCormick & Schmick’s<br />

Seafood Restaurants, Inc. is the parent company of McCormick & Schmick’s. McCormick & Schmick’s boasts an upscale, not<br />

uptight atmosphere. The restaurant features an extensive seafood menu, as well as premium steaks, chicken, pasta and salad<br />

entrées. McCormick and Schmick’s is operated by McCormick & Schmick Management Group, which is owned by Castle<br />

Harlan Inc.<br />

Units are primarily freestanding located in high-traffic metropolitan areas displaying designs that reflect the culture and<br />

heritage of the city in which it is located. Almost half are located in historical buildings that are part of the National Register of<br />

Historic Places. Interiors include the use of rich woods, stained glass, candles and brass. Restaurants are open for lunch and<br />

dinner. Stores range in size from approximately 6,000-14,000 sq. ft. with seating for 200-350 patrons, although the average<br />

size is 8,500 sq. ft. Some units also have 40-60 additional seats in a patio area.<br />

McCormick & Schmick’s was founded in 1972 by William P. McCormick and Douglas L. Schmick in Portland, OR. In 1997,<br />

Avado completed its acquisition of the company for some $53 million in cash and stock, but that followed with an<br />

announcement of its sale to Bruckmann, Rosser, Sherrill & Co. LLC in 2001. McCormick & Schmick went public in July 2004.<br />

In October 2006, McCormick & Schmick Management Group acquired the Boathouse restaurant concept from The Spectra<br />

Group of Great Restaurants for approximately $14.3 million. In 2004, the company launched a smaller sister concept, M&S<br />

Grill, continues to be slowly expanded in McCormick & Schmick’s existing markets. The company plans to open six new<br />

restaurants in 2007.<br />

©Technomic Information Services 2007, CIS profiles may not be copied or distributed in any print or electronic format without a license or written consent.<br />

Technomic believes that its sources of information are reliable, but does not assume any responsibility or liability for the accuracy of the information<br />

published.<br />

408

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