RISE - Menu Monitor

McAlister's Deli
Headquarters
731 S. Pear Orchard Rd. Suite 51, Ridgeland, Mississippi 39157 USA
Tel: (601)952-1100 Fax: (601)957-0964
www.mcalistersdeli.com
Ownership: Private
Segment: Limited Service Other Sandwich
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 255,081 207,146 161,561
Company-owned ($000) 25,241 25,187 24,701
Franchised ($000) 229,840 181,959 136,860
U.S. Number of Units 216 181 149
Company-owned 22 23 22
Franchised 194 158 127
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 1,310 1,250 1,200
Concept Positioning |
McAlister’s Deli is a limited-service restaurant known for sandwiches and sweet tea. The chain is privately held by Roark
Capital Group and operates 216 units in 17 Southern states under the names McAlister’s Deli, McAlister’s Gourmet Deli and
McAlister’s Select. The chain franchises 194 of the units.
Units range in size from 2,800-3,800 sq. ft. and seat approximately 120 patrons. Freestanding units account for 40% of the
chain’s units while the majority are endcaps. The McAlister Tartan, a plaid design that is featured on the awnings and curtains,
is featured throughout with black and white checkered floors, brass railing and Old Chicago brick counters is featured in all
units.
McAlister’s Deli was founded in 1989 in Oxford, MS, by Don Newcomb, a dentist, and his real estate partner, Debra Bryson. In
1998, an investor’s group led by Mike Stack and Phil Friedman acquired it. In the first 10 years of its existence, McAlister’s had
grown to a 47 unit chain. In 2005, the company announced that it had been acquired by private equity firm Roark Capital
Group for an undisclosed sum. Roark also operates the Carvel and Cinnabon brands through its Focus Brands division.
Currently, there are no major expansion plans.
Menu Positioning |
McAlister's Deli is open for lunch and dinner and features made-to-order food with nothing fried. McAlister's signature menu
item is the Spud Max—a fully loaded two-pound potato filled with ham, turkey, bacon, Cheddar and Swiss cheese, green
onions, black olives and light sour cream. The most popular menu item is the McAlister Club—turkey, ham, Applewood
smoked bacon, Cheddar and Swiss cheese, lettuce, tomatoes and the proprietary McAlister’s Honey Mustard. The 100-item
menu also includes many vegetarian offerings, including meatless chili nachos. McAlister’s offers 32-oz. drinks and free refills.
Menu prices range from $3.99–$7.99. Checks average $7.
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