RISE - Menu Monitor

Mazzio's Italian Eatery
Headquarters
4441 S. 72 East Ave., Tulsa, Oklahoma 74145 USA
Tel: (918)663-8880 Fax: (918)641-1236
www.mazzios.com
Ownership: Private
Segment: Limited Service Pizza
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 147,000 145,749 142,044
Company-owned ($000) 66,000 65,374 63,807
Franchised ($000) 81,000 80,375 78,237
U.S. Number of Units 175 174 182
Company-owned 61 60 64
Franchised 114 114 118
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 890 889 780
Concept Positioning |
Mazzio's Corp. operates Mazzio's Italian Eatery, originally called Mazzio's Pizza. The concept targets several different
segments of the market by offering the convenience of dine-in, carryout, drive-thru windows and full-menu delivery services.
Mazzio's draws a wide base of customers and describes its customer demographic as ranging from 15–50 years old. The
company also operates Zio’s Italian Kitchen, a full-service casual-dining operation.
Mazzio's restaurants are freestanding or inline with other stores. The average size is 3,000 sq. ft., with seating for 100 patrons.
Décor is upscale art deco, highlighted by neon signs and plants. As part of its operational strategy, the company has
developed plans to reduce the entry cost of this concept as well as co-brand it with other fast-food merchandisers.
Ken Selby, a former physical science teacher, founded the company under the name Ken's Pizza in Tulsa, OK, in 1961. Five
years later, he sold his first franchise. The Mazzio name first appeared in 1979. Its company-owned Zio’s concept debuted in
Tulsa in 1994. The company plans to continue expansion, though specific details have not been disclosed.
Menu Positioning |
The menu at Mazzio's Italian Eatery features pizzas, appetizers, salads, Calzone Rings, pasta, sandwiches and beverages. Its
signature item is pizza—available in original, thin or deep pan crust. Specialty pizzas include the Chicken Club—chicken,
bacon, tomatoes and four cheeses; Lucky 7—pepperoni, green peppers, onions, mushrooms, tomatoes, black olives and four
cheeses; Greek—garlic basil oil, breaded chicken, black olives, pepperoncinis, tomatoes, mozzarella and feta cheese; and the
California Alfredo—alfredo sauce, chicken, bacon, mushrooms and tomatoes. There are 20 different pizza toppings available.
Calzone Rings are stuffed, baked rings served with dipping sauce, and are available in Pepperoni & Four Cheese, Four-by-
Four (four meats and four cheeses) and Ham, Bacon & Cheddar. All pastas come with a choice of penne, fettuccine or
spaghetti noodles and range from Chicken Parmesan and Lasagna to Greek Pasta and Chicken Spinach Artichoke Pasta.
Salad bar includes a variety of vegetables, lettuce, toppings and dressings. Kids' and takeout menus are available. Menu
prices range from $2.15–$15. Checks average $14.
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