RISE - Menu Monitor

Max & Erma's
Headquarters
4849 Evanswood Dr., Columbus, Ohio 43229 USA
Tel: (614)431-5800 Fax: (614)431-4100
www.maxandermas.com
Ownership: Public
Segment: Full Service Varied Menu
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 223,300 225,669 220,205
Company-owned ($000) 180,300 183,705 182,959
Franchised ($000) 43,000 41,964 37,246
U.S. Number of Units 99 102 98
Company-owned 78 79 78
Franchised 21 23 20
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 2,281 2,344 2,376
Concept Positioning |
Max & Erma's are full-service, casual-dining restaurants offering a varied menu. The restaurants boast a unique family
environment with all-American food and friendly service. The extensive menu of appetizers, salads, soups, burgers, chicken
and steaks caters to a primary customer base of families and young professionals between the ages of 21 and 40.
Restaurants are open from 11:00 a.m. to midnight for lunch and dinner. All food is prepared fresh daily at the restaurant. Max
& Erma’s Restaurants Inc. is the parent company of Max & Erma’s. The company operates approximately 78% of its units; the
remaining stores are franchised. Max & Erma’s has over 60 locations in 12 states; units are located primarily in the Midwest
and Nevada.
Units are primarily freestanding and are found in mostly suburban locations. The current prototype is approximately 5,500–
6,800 sq. ft. with seating for 175–210 customers. Interior décor includes a combination of light and dark brick, creating a cozy
atmosphere accented by antique artifacts and local paraphernalia, ranging in style from local sports team gear to murals. The
full service restaurants are open for lunch and dinner.
Barry Zachs and Todd Barnum bought the original Max & Erma's in Columbus, OH, in 1972 and developed the concept into a
chain. Max & Erma's Restaurants, Inc., was incorporated in 1982. The company's management arm operates under the trade
name Investors Spectrum, Inc. and receives a management fee based on a percentage of each restaurant's gross revenues.
In 2005, Max & Erma's announced an aggressive long-term plan for growth. Over the next 10 years, the company will launch
300 franchised stores in the western U.S.
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