RISE - Menu Monitor

Marie Callender's Restaurant & Bakery
Headquarters
6075 Poplar Ave. Suite 800, Memphis, Tennessee 38119 USA
Tel: (901)766-6400 Fax: (901)766-6482
www.mcpies.com
Ownership: Private
Segment: Full Service Family Style
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 317,575 326,000 325,000
Company-owned ($000) 216,342 210,000 215,000
Franchised ($000) 101,233 116,000 110,000
U.S. Number of Units 137 146 144
Company-owned 92 92 94
Franchised 45 54 50
International Sales ($000) 1,321 - 1,000
International Units 1 - 1
Average Sales/Unit ($000) 2,300 2,250 2,262
Concept Positioning |
Marie Callender’s Restaurant & Bakery, a full-service, family-style operation, is owned by Perkins & Marie Callender’s, Inc.
The company operates 139 Marie Callender’s restaurants in the U.S. and one in Mexico. Currently, 45 Marie Callender’s units
are franchised.
Most restaurants are freestanding, with an English country look. Units average 8,500 sq. ft., with seating for 175 patrons in the
dining area and another 55 in the cocktail lounge. Most restaurants feature seven different dining areas with a large circular
salad bar in the middle Units also offer pies, cookies, cornbread, muffins, rolls and croissants through its retail bakery area. A
smaller prototype (approximately 6,500 sq. ft.) with the add-on option of full liquor service is used for expansion into smaller
markets such as college campuses and mall food courts.
Marie Callender’s was founded in 1964 in Orange, CA, by Don Callender. Its flagship restaurant, Marie Callender’s Restaurant
& Bakery, was named after his mother and pie-maker, Marie Callender. The chain was acquired in 1996 by Ramada Inns, Inc.
and sold in 1989 to Wilshire Restaurant Group, an investor organization. In 1993, Wilshire sold an 80% equity stake to
Saunders & Karp for debt recapitalization. In 1999, Wilshire’s holdings, including Marie Callender's Restaurant & Bakery, were
acquired by Castle Harlan Partners, a merchant banker, for some $150 million. In 2006, Perkins Restaurant & Bakery
completed an acquisition of Marie Callendar's. Both Perkins and Marie Callender's units are owned and operated by Perkins &
Marie Callender's Inc., a portfolio company of Castle Harlan.
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