RISE - Menu Monitor

Maggiano's
Headquarters
6820 LBJ Freeway, Dallas, Texas 75240 USA
Tel: (972)980-9917 Fax: (972)770-9593
www.maggianos.com
Ownership: Private
Segment: Full Service Italian
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 357,000 310,948 274,009
Company-owned ($000) 357,000 310,948 274,009
Franchised ($000) - - -
U.S. Number of Units 39 37 32
Company-owned 39 37 32
Franchised - - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 9,400 9,000 9,000
Concept Positioning |
Maggiano’s is a chain of full-service casual-dining Italian restaurants that specialize in generous family-style meals. Portions of
large authentic Italian dishes are served on platters instead of plates. Brinker International owns and operates Maggiano’s.
Units are located in downtown areas and are primarily freestanding. Maggiano’s restaurants range from 14,000–18,000 sq. ft.
with seating for 500–725 customers. Themed as a pre-war New York Italian dinnerhouse, the décor features white linens atop
red-checked tablecloths, dark woods and family photographs hung on walls. Most units have spacious banquet facilities and
offer takeout or catering services.
In 1995, Brinker International acquired Maggiano’s from Lettuce Entertain You Enterprises (LEYE) in a stock deal that included
the acquisition of LEYE’s former Corner Bakery concept. Though the company plans to expand the Maggiano’s chain, targeted
markets have not been specified.
Menu Positioning |
Maggiano's hearty Italian-American menu features appetizers, soups and salads, potatoes, vegetables, pasta, sandwiches,
house specialties, chicken, steak, veal, seafood, desserts and beverages. Extensive selections of Italian specialties include
spaghetti marinara, eggplant Parmesan, lasagna, veal scaloppini and mostaccioli. Signature menu items include Barb’s
Spinach & Artichoke al Forno, Homemade Gnocchi with Tomato Vodka Sauce and Chicken Parmesan. Sides include crispy
onion strings, spinach, garlic mashed potatoes and asparagus. Guests are also provided a choice of half-sized portions or
family-size meals. All units offer full bar service. A kids’ menu is provided. Menu prices range from $7.95–$29.95 for entrées
and $1.95–$11.95 for soups, salads and appetizers. Checks average $29.
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