RISE - Menu Monitor

Luby's
Headquarters
13111 Northwest Frwy Suite 600, Houston, Texas 77040 USA
Tel: (713)329-6800 Fax: (713)329-6809
www.lubys.com
Ownership: Public
Segment: Limited Service Cafeteria/Buffet
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 311,000 316,000 312,000
Company-owned ($000) 311,000 316,000 312,000
Franchised ($000) - - -
U.S. Number of Units 128 131 136
Company-owned 128 131 136
Franchised - - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 2,400 2,360 2,250
Concept Positioning |
Luby's is a limited-service cafeteria with a varied menu. The chain is publicly owned by Luby’s Cafeterias Inc. and operates
128 units in the U.S., all of which are company-owned.
Most units are convenient to shopping and business developments as well as residential areas. Luby's units average 9,000–
11,000 sq. ft. and seat an average of 300 persons. A smaller prototype of 6,000–8,000 sq. ft., with seating for 170–214 guests,
apparently will be used for future locations. Food is served buffet-style, with floor attendants available to help with trays and to
bring free beverage refills to the table.
Luby’s was founded by Robert M. Luby in 1947 in San Antonio, TX. In 1973, Cafeterias Inc., Luby’s parent, went public. In
1996, it completed the acquisition of 22 Wyatt Cafeteria units from Triangle FoodService Corp. In 1999, the company changed
its name from Cafeterias Inc. to Luby’s Cafeterias, Inc. to honor founder Robert Luby’s legacy, vision and determination. (Two
other cafeterias operating in Texas use the name Luby's, but are unaffiliated with the company.) Currently, there are no major
expansion plans for the chain.
Menu Positioning |
The menu at Luby's features lunch and dinner entrées, combos, salads, desserts and beverages. Entrées include baked
whitefish, blackened tilapia, catfish and fries, fried chicken, roasted chicken, turkey and dressing, bacon and cheese steak,
chopped steak, roast beef, carved ham, liver and onions, meatloaf, enchiladas and Italian spaghetti. Sides include macaroni
and cheese, mashed potatoes, corn, fried okra, spinach, green beans, broccoli and cabbage. Salads include Shrimp Caesar,
Chicken Caesar and Beef Fajita. Whole pies and cakes are available for purchase and include apple, pumpkin and pecan
pies, strawberry cheesecake and German chocolate cake. Kids’ menu and takeout menu are available. Menu prices range
from $4.79–$9.49. Checks average $8.
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