RISE - Menu Monitor

Logan's Roadhouse
Headquarters
3011 Armory Dr. Suite 300, Nashville, Tennessee 37204 USA
Tel: (800)815-9056 Fax: (615)885-9057
www.logansroadhouse.com
Ownership: Private
Segment: Full Service Steak
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 510,000 469,000 411,878
Company-owned ($000) 435,000 398,000 346,778
Franchised ($000) 75,000 71,000 65,100
U.S. Number of Units 165 158 139
Company-owned 140 134 118
Franchised 25 24 21
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 3,183 3,160 3,103
Concept Positioning |
Logan’s Roadhouse is a casual-dining chain reminiscent of an American roadhouse. Specializing in USDA choice, hand-cut
aged steaks, as well as ribs, chicken and seafood entrées, Logan’s is designed to have a broad appeal as it offers generous
portions of popular American food at moderate prices. There are currently 143 company owned and franchised locations
across the country.
Current units are all freestanding and average 7,800 sq. ft. with seating for 292, including 45 in the bar area operating from 11
a.m. to 10 p.m. for lunch and dinner. Patrons can watch their meals cook on gas-fired mesquite grills while relaxing in
comfortable bar areas and listening to up-beat country music in the background. Peanut-shell laden floors and hand painted
murals depicting scenes of American roadhouses of the 1940s and 1950s complements the classic roadhouse theme. In
addition, the company plans to begins building and opening a new prototype design that management believes will be more
operationally efficient.
Developed with the financial joint venture help of O’Charley’s Inc., the first unit opened in 1991 and was acquired by the
company in 1992. In mid-1995, Logan’s completed its initial public offering. In early 1999, CBRL Holdings, Inc., the parent
Cracker Barrel Old Country Store, completed its acquisition of the company. In 2006, CBRL filed for a public stock offering of
Logan’s Roadhouse. Later that year, Bruckmann, Rosser, Sherrill & Co. Inc. completed its purchase of Logan’s Roadhouse,
Inc. Future expansion plans have not been disclosed.
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