RISE - Menu Monitor

Promotion Plans |
Legal Sea Foods debuted a new playful marketing campaign using print ads, posters, ads in movie theaters, radio ads and its
own Legal website. The campaign tagline is “If it isn’t fresh, it isn’t Legal,” with the promise that the restaurant serves only
“really fresh fish.” The chain operates 34 restaurants in eight states and Washington, D.C. The TV spots are slated to run in
the Boston, New York and Washington markets. The radio ads will air in metropolitan New York. (New York Times Online
2/05/07)
Technology |
Legal Sea Foods has introduced its new self-checkout that allows customers to pay at their tables. The move stems from
concerns about credit-card fraud. The self-checkout concept is available in all of the restaurant’s 34 locations. (Boston.com
3/14/07)
Personnel |
Rich Vellante, Executive Chef
Ann Flannery, Director of Marketing
Alan Dempsey, S.V.P. of Operations
Roger Berkowitz, CEO
Mark Synott, CFO
Bill Holler, V.P. of Purchasing & Operations
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