RISE - Menu Monitor

Lee's Famous Recipe Chicken
Headquarters
25 Central Square Suite B2, P.O. Box 4808, Santa Rosa Beach, Florida
32459 USA
Tel: (850)534-0913 Fax: (850)534-0917
www.leesfamousrecipe.com
Ownership: Private
Segment: Limited Service Chicken
Chain Brands
Mrs. Winner's Chicken & Biscuits
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 105,000 103,000 102,000
Company-owned ($000) - - -
Franchised ($000) 105,000 103,000 102,000
U.S. Number of Units 150 150 150
Company-owned - - -
Franchised 150 150 150
International Sales ($000) - - 1,000
International Units - - 2
Average Sales/Unit ($000) 685 670 665
Concept Positioning |
Lee's Famous Recipe Chicken is a limited-service concept famous for pressure-fried and crispy chicken. The Famous Recipe
chicken is pressure-fried and the crispy variety is an open-vat fried product. Lee’s specializes in a fresh signature offering that
is never frozen. The chain is 100% franchised and is owned by Lee’s Famous Recipes Inc., which also operates Mrs. Winner’s
Chicken & Biscuits.
Units average 2,200 sq. ft., with a drive-thru window and seating for 60. Lee's launched an image enhancement program in
which it changed the roofs of units from green to red, the outside walls from white to beige, added neon to its exteriors and
replaced signs with new logos.
Harold Omer and Lee Cummings, Colonel Sanders’ nephew, founded the chain in 1966 in Ohio. Cummings was the first
president of KFC and creator of the “Famous Recipe” in 1962. The company remained in private hands until it was acquired by
Shoney's in 1981. The name of the chain was changed to "Lee's Famous Recipe," after Cummings in 1983. Shoney's
announced it had sold the chain to RTM Restaurant Group in 1995. In early 2000, RTM sold its controlling interest to Winners
International, a strategic partnership with RTM and BancBoston Development Co. Winners International also owns the Mrs.
Winners Chicken and Biscuits chain. RTM retained a 20% stake in the new company. However, in 2002, RTM rolled Winners
International operations under Arby's operations leadership. In 2003, Lee’s Famous Recipe, Inc., bought Lee’s Famous Recipe
Chicken from the RTM Group. In 2006, Mrs. Winners was acquired Lee's Famous Recipe Inc. for an undisclosed sum. The
company has not disclosed future expansion plans.
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