RISE - Menu Monitor

Menu Positioning |
LaRosa's menu features a wide variety of pizzas, appetizers, baked bread, calzones, hoagies and beverages. Signature items
include its Specialty Topper pizzas, which features the Deluxe—pepperoni, sausage, mushrooms, ground beef, onions, green
peppers and extra cheese; Prima Veggie—roma tomatoes, mushrooms, red onions, spinach and green olives; Meat—
pepperoni, sausage, ground beef, Capocolla ham, bacon and extra cheese; and the Lite Topper Deluxe—mushrooms, onions,
green peppers, pepperoni, Capocolla, roma tomatoes and cheese. Pizzas are available in small, medium and large sizes.
Three types of crusts are offered—Traditional Thin Crust, Crispy Pan or Super Crust. A selection of 18 toppings is available.
Specialty “Focaccia Style” pizzas are also popular, and include the Florentine and the Roma. Appetizers include chicken
tenders, chicken wings, garlic bread sticks, fried mozzarella cheese sticks, minestrone soup, garden salad and french fries.
Hoagy sandwiches include LaRosa’s Steak Hoagy—chopped steak, provolone cheese, tomatoes, onions and a choice of
dressing; Baked Buddy—Capocolla ham, Mortadella, salami, provolone cheese baked and served with pickles, onions and
pizza sauce; and the Tuna Fish Hoagy—tuna fish with lettuce, tomato and mayonnaise. A kids’ menu offers the usual kidfriendly
favorites such as macaroni & cheese, spaghetti & meatballs and chicken tenders. The dessert selection includes
cheesecake and hot fudge brownies. Beer and wine service is available. Menu prices range from $1.39–$15.79. Checks
average $17.91.
Personnel |
Maryanne Firth, Director of Research & Development
Pete Bucani, E.V.P. of Marketing
TD Hughes, CEO
Mike Selker, CFO
Nancy Wilson, V.P. of Purchasing
Michelle McMahon, E.V.P. of Operations
Mark LaRosa, E.V.P. of Menu & Product Development
©Technomic Information Services 2007, CIS profiles may not be copied or distributed in any print or electronic format without a license or written consent.
Technomic believes that its sources of information are reliable, but does not assume any responsibility or liability for the accuracy of the information
published.
378