RISE - Menu Monitor

LaRosa's Pizzeria
Headquarters
2334 Boudinot Ave., Cincinnati, Ohio 45238 USA
Tel: (513)347-5660 Fax: (513)922-2710
www.larosas.com
Ownership: Private
Segment: Full Service Italian
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 128,700 123,200 121,200
Company-owned ($000) 31,630 30,275 31,600
Franchised ($000) 97,070 92,925 89,600
U.S. Number of Units 59 58 56
Company-owned 15 14 15
Franchised 44 44 41
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 2,145 2,124 2,164
Concept Positioning |
LaRosa’s Pizzeria is widely recognized for pizza as well as a full menu of more than 40 Italian-inspired selections, including
calzones, hoagies, pasta and salads. Customers can dine-in with full service or order for carryout and/or delivery. Based in
Cincinnati, OH, the chain enjoys a loyal following in its base market, even beating national pizza chains in market share. The
company remains headquartered in Cincinnati and operates 58 franchised and company-owned units in Ohio, Indiana and
Kentucky.
The chain has three prototypes, with most located in small strip shopping centers and averaging 3,500 sq. ft. There are also a
large number of freestanding units averaging 6,000 sq. ft. with seating for 95–150 patrons. Its third prototype is for take-andbake,
delivery and carryout only and is located outside the reach of full-service sites. These quick-service units average 2,000
sq. ft. Recently, LaRosa’s opened its latest “2010” prototype in Centerville, OH. This most recent design upgrade includes a
full bar, a pick-up area offering additional retail products and an expanded menu of entrées. Catering and delivery service is
available.
Buddy LaRosa opened the first LaRosa’s Pizzeria in 1954 in the Little Italy section of Cinncinnati, OH. The company has not
disclosed future expansion plans.
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