RISE - Menu Monitor

Promotion Plans |
Krystal Company launched an entertainment and networking community called Krystal Lovers Lounge on its website. The free
site allows users to connect through personal profiles, video games and a message board. Krystal Lovers Lounge also offers a
number of interactive portals where members can view TV spots, download games, participate in weekly polls, post messages
and view Krystal video clips from YouTube. Also available through the site is Krystal Lovers Live, where guests can create
profiles, upload pictures and send messages to other members. Krystal operates more than 400 locations in the South and
Southwest. (Nation’s Restaurant News 12/16/06 p16)
Menu Development |
Krystal rolled out MilkQuakes, frozen drinks custom-made with real ice cream and milk. The items are available in vanilla,
strawberry and chocolate and are topped with whipped cream. The 20-oz. drinks are priced at $2.79. (Nation’s Restaurant
News Online 6/20/07)
Personnel |
Jeff Krause, Director of Operations
Becky Conner, Director of Research & Development
James Exum, CEO
James Bear, CFO
Mike Williams, V.P. of Marketing
News & Other |
The Krystal Co. has terminated discussions of a potential sale of the company to unidentified buyers. Instead of a sale, the
company plans to aggressively expand its business through the development of company-owned outlets. Krystal is currently
owned by a Tennessee-based investment company that includes Fred Exum, a former Wendy’s operator. (NRN Daily
NewsFax 2/27/07)
Krystal Co. opened an updated restaurant in Statesboro, GA, on November 19. The new company-owned unit replaces a
smaller, franchise-owned Krystal that closed a year ago. In addition, the unit, which seats 50, has an updated décor, with white
tile, chrome, stainless steel and a more contemporary appearance than the older store. The new store features free WiFi and
credit-card and debit-card payment options. Krystal currently operates or franchises more than 400 restaurants throughout the
South. (Company Release 11/19/07)
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