RISE - Menu Monitor

Krispy Kreme Doughnuts Inc. is introducing heart-shaped doughnuts. The doughnuts are classic yeast-raised doughnuts cut
into a heart shape and coated with white icing and white, red and pink sprinkles. The company is also giving out Valentine’s
Day cards along with the doughnuts available now through February 14. (Company Release 1/17/07)
Krispy Kreme plans to publicize the calorie content of its best-selling doughnut. It also expects to add a reduced-calorie wholewheat
version and eliminate trans fats from all its doughnut varieties. In addition, the chain is rolling out reduced-price combos,
which bundle its coffee with doughnuts. Krispy Kreme currently has 395 units. (NRN Daily NewsFax 2/02/07; The News &
Observer 2/1/07)
Krispy Kreme plans to add a whole-wheat doughnut in March. The item with have more fiber and 180 calories. The chain also
added doughnuts featuring the logos of the Chicago Bears and Indianapolis Colts for the Super Bowl. (The News & Observer
2/1/07)
Krispy Kreme rolled out Original Glazed Yeast to its line of Doughnut Hole Cups. Other flavors include Original Glazed, Glazed
Traditional Cake, Glazed Blueberry Cake and Glazed Chocolate Cake. The Doughnut Hole Cups come with 10 doughnut
holes in a clear resealable plastic cup, appealing to diners on the go. (Convenience Store News 1/19/07; Company Release
1/08/07; Baking Business 1/09/07)
Krispy Kreme added a Strawberries and Kreme flavored donut. The unglazed items are filled with strawberries and crème
filling and topped with white icing and shortcake crunch. (Company Release 4/17/07)
Krispy Kreme expanded its beverage line, which now features its Chillers frozen drinks in a Kremey line and a Fruity line.
Kremey flavors include Berries & Kreme, Oranges & Kreme, Lemon Sherbert, Chocolate Chocolate, Mocha Dream and Lotta
Latte. Fruity varieties are Very Berry and Orange You Glad. (Nation’s Restaurant News 4/23/07 p9; Company Website)
Krispy Kreme rolled out new flavors of Krispy Kreme Chillers, including Orange You Glad, Very Berry, Orange and Kreme,
Berries and Kreme, Lemon Sherbert, Lotta Latte, Mocha Dream and Chocolate, Chocolate. The chain is offering a Lemon
Splash Chiller through August. The items are priced at $2.49 for a 12-oz. and $3.49 for a 20-oz. size. (Company Release
6/05/07; NRN Daily NewsFax 5/23/07)
Krispy Kreme is testing Krispy Kreme Ice Kreme in vanilla, chocolate and swirl flavors at a store in Virginia. In addition to the
ice cream, the company is offering Doughnut Sundaes, a Krispy Kreme doughnut topped with any of the ice cream fl avors as
well as toppings such as chocolate sauce, sprinkles and caramel syrup. (JournalNow.com 6/13/07; TheState.com 6/14/07;
NRN Daily NewsFax 6/14/07)
Krispy Kreme Doughnuts has introduced a new multigrain cake doughnut, made with seven grains and topped with an oatmeal
crisp crunch. The doughnut is prepared with molasses, brown sugar and pecan flavors. Krispy Kreme’s Multigrain item will be
available in participating units beginning July 9th. (Company Release 6/27/07)
Krispy Kreme has brought back Snowman Doughnuts for the holiday season. The snowman-shaped doughnuts are topped
with white icing and stamped with a snowman’s face and buttons, and are available at participating stores through December
31. (Yahoo! Finance 11/27/07)
Franchise Activity |
Krispy Kreme Doughnuts Inc. plans to sell select company-owned outlets to independent owners who would operate the units
as franchises. Krispy Kreme’s 113 corporate-owned outlets bring in more than 70% of its total revenues. The company plans
to retain corporate ownership of some stores in key markets. (The Business Journal of the Greater Triad Area 4/23/07)
Krispy Kreme plans to begin selling franchises in all 50 states. Struggling with financial restatements, accounting practices
investigations and declining sales, the company filed the franchise offering circular as its latest initiative to boost sales.
(CNNMoney.com 5/15/07)
Krispy Kreme franchisee Sweet Traditions filed for Chapter 11 bankruptcy protection. Sweet Traditions has development rights
for Illinois, northwestern Indiana and eastern Missouri. (NRN Daily NewsFax 9/6/07)
International Activities |
Krispy Kreme’s foreign franchisees are looking to add 200 new restaurants in the next three to five years. Krispy Kreme plans
to experiment with new restaurant designs in some of its international outlets. Krispy Kreme did not announce a timeline or any
development agreements. (The News & Observer 2/01/07; Company Release 1/31/07)
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