RISE - Menu Monitor

Avado Brands, Inc.
Headquarters
150 Hancock St., Madison, Georgia 30650 USA
Tel: (706)342-4552 Fax: (706)342-4057
www.avado.com
Ownership: Public
Segment: Multiple Concepts Varied Menu
Chain Brands
Don Pablo's
Hops Grillhouse & Brewery
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 260,500 261,102 300,878
Company-owned ($000) 260,500 261,102 300,878
Franchised ($000) - - -
U.S. Number of Units 117 118 123
Company-owned 117 118 123
Franchised - - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) - - -
Concept Positioning |
Avado Brands, Inc. is a public company operating in the casual-dining sector. Its brands include Don Pablo’s, a full-service,
high-quality Tex-Mex chain, and Hops Grillhouse & Brewery, one of the country’s largest full-service brewpub chains. Each
chain runs as a separate division responsible for everything from menu selection to financial results. Between the two
concepts, Avado operates 117 units nationwide, all company-owned.
Don Pablo’s units are freestanding, averaging 2,170 sq. ft. The interior has plants and a fountain, which gives it an outdoorsy
feel. The restaurant has a lunch and dinner menu of typical Tex-Mex items. Hops Grillhouse & Brewery units are freestanding,
averaging 2,300 sq. ft., and offer a relax atmosphere with a display-style kitchen that allows guests to view the cooking
process. The restaurants offer traditional American fare along with an award-winning selection of beers.
Avado Brands dates back to 1986 with its founding as The MRG Company, Inc. by Tom E. DuPree, Jr. In 1988 after a merge
with Sunburst Restaurants, the corporate name became Apple South, Inc. Apple South went public in 1991. Apple South was
at one time the largest Applebee’s franchisee; it sold to Applebee’s Holdings in 1997. It acquired the parent of Don Pablo's in
1995. In 1997, Apple South completed three acquisitions: Hops Bar and Grill, McCormick & Schmick’s and Canyon Cafés. It
sold McCormick & Schmick’s in 2001 and Canyon Café in 2003. In late 2001, a new corporate name, Avado Brands, Inc., was
adopted to better reflect multi-brand identity. Avado Brands filed for Ch. 11 bankruptcy protection in 2004 and emerged in
2005. Avado was able to keep its Don Pablo's and Hops restaurant units open during the company's restructuring period.
Personnel |
Paul Seidman, S.V.P. of Marketing
Paul Seidman, S.V.P. of Purchasing
Paul Seidman, S.V.P. of Research & Development
Rick Barbrick, CEO
Kurt Schnaubelt, CFO
Avado Brands hired Modesto Alcala as president and senior vice president. Previously, Alcala served as chief operating officer
for Buca di Beppo. (NRN Daily NewsFax 2/19/07)
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