RISE - Menu Monitor

K&W Cafeterias
Headquarters
1391 Plaza West Rd., Winston-Salem, North Carolina 27103 USA
Tel: (336)760-0526 Fax: (336)659-0032
www.kwcafeterias.com
Ownership: Private
Segment: Limited Service Cafeteria/Buffet
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 108,800 105,500 108,000
Company-owned ($000) 108,800 105,500 108,000
Franchised ($000) - - -
U.S. Number of Units 33 34 34
Company-owned 33 34 34
Franchised - - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 3,250 3,100 3,150
Concept Positioning |
K&W Cafeterias is a limited-service chain of restaurants that offer a wide selection of entrées, side dishes and desserts in a
traditional cafeteria-style format. The chain appeals to a wide demographic, but its most significant customer base is families
with children. The chain is positioned as a family-oriented concept that offers homestyle American food for an affordable price.
K&W operates primarily in the Southeastern U.S., extending from the Carolinas to the Virginias. K&W is a family-owned and
operated chain that does not franchise its units.
The restaurants, which average 11,500 sq. ft. and seat 300, are either freestanding or found in shopping centers and malls. All
of the freestanding units are located in close proximity to shopping centers. The company also caters to bus tours and other
large dining groups due to its seating capacities. The company's exterior signs feature red letters. Its newest units have offwhite
stucco facades and a separate counter and entrance for takeout orders. The interior décor includes coordinating rugs,
upholstery and window treatments in modern color schemes. K&W has also introduced two new prototypes—K&W Express
and K&W Café. The Express model is designed to operate in mall food courts, while the Café model features drive-thru
service.
Grady T. Allred, Sr., the founder of K&W Cafeterias, entered the restaurant business in the mid-1920's. Three brothers with the
last name of Wilson and a brother-in-law of theirs with the name of Knight bought the coffee shop where Allred worked some
years later. Allred later acquired a one-third interest in it and moved it to Winston-Salem, NC. Around 1940, Allred bought out
his partners and became the sole owner. The company remains family-owned today.
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