RISE - Menu Monitor

Menu Development |
Joe’s Crab Shack is expanding its menu to include more salads and sandwiches. New selections include Pesto-Chicken
Baguette, Buffalo Chicken Wrap, Blackened Mahi Sandwich, Pacific Coast Fish Wrap, Island Chicken Salad and Buffalo
Chicken Salad. The chain also plans to add island-themed alcoholic beverages and non-alcoholic smoothies. Joe’s Crab
Shack also plans to eliminate trans fats from its foods and to adjust the prices and presentation of its crab dishes. (Nation’s
Restaurant News Online 1/30/07; Company Release 1/25/07)
Joe’s Crab Shack introduced several new items. Offerings are: • Great Balls of Fire—jalapeño, shrimp and crab balls • BBQ
Chicken & Sausage Quesadilla—crisp flour tortillas filled with chipotle BBQ chicken, smoked sausage and pepper Jack
cheese • Aruba Salad—hardwood-grilled chicken served over mixed field greens, red onion, applewood-smoked bacon,
candied walnuts, tomatoes and bleu cheese crumbles, tossed in strawberry vinaigrette • Joe’s Steak Deal—8-oz. center-cut
top sirloin paired with parsley potatoes and veggies • Fire Grilled Steak & Malibu Shrimp—8-oz. center-cut top sirloin paired
with jumbo shrimp glazed with Malibu coconut sauce and topped with mango salsa, served with rice and veggies • Grilled
Malibu Shrimp—fire-roasted jumbo shrimp glazed with Malibu coconut sauce and opped with mango salsa, served with rice
and veggies • Joe’s Chicken Club Sandwich—hardwood-grilled chicken breast covered in Monterey Jack cheese, lettuce,
tomatoes, avocado and crispy applewood-smoked bacon, served with fries and coleslaw • Mushroom Jack Burger—beef patty
topped with sautéed mushrooms and Monterey Jack cheese (Company Website)
Personnel |
Breck Templeton, CFO/Senior VP
Ellen Cleary, Director of Purchasing
Charlie Felts, S.V.P of Operations
Ray Blanchette, CEO
Robin Aheran, V.P. of Marketing
Joe’s Crab Shack hired Ray Blanchette as Chief Executive Officer. Previously, Blanchette served as Chief Operating Officer
and President of Pick Up Stix. (Company Release 5/18/07)
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