RISE - Menu Monitor

Joe's Crab Shack
Headquarters
9900 Westpark Dr. Suite 300, Houston, Texas 77063 USA
Tel: (888)759-5637 Fax: (713)386-7575
www.joescrabshack.com
Ownership: Private
Segment: Full Service Seafood
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 365,000 451,000 412,000
Company-owned ($000) 365,000 451,000 412,000
Franchised ($000) - - -
U.S. Number of Units 120 149 142
Company-owned 120 149 142
Franchised - - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 2,900 3,100 3,200
Concept Positioning |
Joe's Crab Shack is a full-service casual-dining seafood chain specializing in a variety of crab, including Northwest Florida
stone crab, Gulf Coast blue crab and Alaskan king crab. Joe's is one of several full-service brands owned and operated by
JCS Holdings LLC. There are over 120 Joe’s Crab Shack locations nationwide.
The current prototype averages 6,000 sq. ft. with a 2,000-sq.-ft. patio. The décor evokes an old fishing camp with a weathered
wood facade, a tin roof and a raised outdoor deck. Dining rooms feature newspaper-covered tables, rustic picnic benches, life
preservers on the walls and mallets for utensils. Older units are around 13,000 sq. ft. with interiors at 8,000 sq. ft. and the rest
as a patio. Many units have a small playground next to the family dining area.
Founded by Joe and Jenny Weiss, Joe's Crab Shack was acquired by Landry's Seafood Restaurants in 1994. Joe's Crab
Shack launched its first international location in 2006 in Cairo, Egypt. Landry's shuttered several underperforming Joe's units
in 2006, preceding the 2006 sale of Joe's Crab Shack to J.H. Whitney & Company, operating as JCS Holdings LLC. JCS
acquired the chain for $192 million, including liabilities of $225 million. The company has not disclosed future expansion plans.
Menu Positioning |
Joe's Crab Shack offers appetizers, soups and salads, sandwiches, grilled and broiled seafood, crab, steaks, desserts and
beverages. Signature items include more than a half-dozen variety of crab. Crab can be ordered steamed, grilled, stuffed,
barbecued or boiled. Signature crab dishes include Blue Crab Dip, Crab Stuffed Shrimp, Alaskan King Crab Legs and Crab
Cake Sandwich. Platters include fried shrimp, broiled seafood and the Fisherman’s Platter, consisting of fried popcorn shrimp,
clam strips, fish fillet and scallops. Takeout and kids’ menus are also available. Menu prices range from $3.99–$25.99. Checks
average $10.50.
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