RISE - Menu Monitor

Promotion Plans |
Auntie Anne’s Pretzels offered Valentine’s Day procrastinators e-cards with a free pretzel coupon. The cards were available
online at the company’s website. (Company Website 4/4/07)
Auntie Anne’s has launched a “Pretzel Perfect Day at the Mall” sweepstakes promotion. The grand prize is a $4,000 holiday
shopping spree with limousine transportation to and from the mall, a personal valet to carry bags, and a $25 Auntie Anne’s gift
card. Additional prizes feature lesser-value shopping sprees and gift cards. The promotion runs through November 30.
(auntieannes.com 10/30/07)
Franchise Activity |
Auntie Anne’s signs a franchise agreement through V&J Foods with basketball star Shaquille O’Neal to open and operate six
Auntie Anne’s units in the Detroit area. The new units are expected to open by the end of the year. Also, O’Neal and his group
will acquire eight existing units in the Buffalo, NY, area. (Nrn.com 10/18/07)
International Activities |
Auntie Anne’s is expanding into Honduras and Greece with its two newest stores. Franchisee PD Pretzel Central America S.A.
opened a Tegucigalpa, Honduras, location on October 5. The company is also signed to open another six Auntie Anne’s
locations over the next five years. Franchisee Wrap Factory South Ltd. is slated to open the first Auntie Anne’s in Athens,
Greece, at The Mall Athens on November 7. The company plans to open another four locations, primarily in the cities of
Athens and Salonica. (Auntie Anne’s Press Release 11/01/07)
Personnel |
Dale Smucker, Director of Purchasing
Sam Beiler, CEO
Jim Moss, CFO
Bill Dunn, COO
John Hagerty, V.P. Research & Development
Judy Schoefer, V.P of Marketing
News & Other |
Auntie Anne has entered into a deal with Coca-Cola North America, which will continue to provide Coca-Cola products in all of
Auntie Anne’s domestic units through 2011. (Nation’s Restaurant News 7/26/07)
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Technomic believes that its sources of information are reliable, but does not assume any responsibility or liability for the accuracy of the information
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