RISE - Menu Monitor

Jersey Mike's Subs
Headquarters
2251 Landmark Place, Manasquan, New Jersey 08736 USA
Tel: (732)223-4044 Fax: (732)223-0777
www.jerseymikes.com
Ownership: Private
Segment: Limited Service Other Sandwich
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 133,000 125,500 115,415
Company-owned ($000) 500 3,000 415
Franchised ($000) 132,500 122,500 115,000
U.S. Number of Units 325 311 292
Company-owned 1 11 1
Franchised 324 300 291
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 425 415 405
Concept Positioning |
Jersey Mike's Subs is a limited-service sandwich chain that adheres to "Jersey-Shore style." The restaurant offers two dozen
hot and cold submarine sandwiches as well as wraps, soups and salads. Since its inception, the restaurant has positioned
itself as a unique sandwich chain. All meats are sliced to order in front of the customer and the bread is baked fresh onsite
everyday. The restaurant also produces its own private label of premium meats. Jersey Mike's Franchise Systems operates
and franchises restaurants under the name Jersey Mike's Subs in 25 states nationwide, including California, Georgia, Kansas,
New Jersey, Ohio and Oklahoma.
Units are largely freestanding. Interiors are noted for their bare décor, which shifts customers' attention to the food—its
preparation and appeal—and to the employees. Besides being known for it food, Jersey Mike's is also well established as a
friendly place, where customers and employees chat while an order is being completed. This type of atmosphere has fueled
the chain's growth and has polished its reputation.
The original Jersey Mike's Subs opened in 1956 in Point Pleasant, NJ. Nearly 20 years later, in 1975, Peter Cancro bought the
restaurant at the age of 17 with some help from his high school football coach. Franchising began in 1987. No specific
expansion plans have been announced, although the chain continues to grow in existing markets.
Menu Positioning |
Jersey Mike’s Subs specializes in a lunch and dinner menu of sandwiches, salads, wraps, desserts and beverages. Its
signature items are its hot and cold sub-style sandwiches. Premium sandwiches include the Cheese, Proscuittini and
Cappacuolo sub; the Jersey Mike's Super Sub—cheese, boiled ham, proscuittini and cappacuolo; Jersey Shore’s Favorite—
provolone, ham and cappacuolo; Jersey Mike’s Famous Philly—grilled steak or chicken, grilled onions and peppers; and the
Original—cheese, boiled ham, proscuittini, cappacuolo, salami and pepperoni. Subs come in different sizes from the six-inch
Mini Mike to its largest 14-inch variety. Soups, wraps and salads are also available, as is a “Sub in a Tub” option, which allows
customers to have any sandwich served in a bowl without bread. The chain also offers catering packages, box lunches and
party trays. There is no separate kids’ menu. No alcohol is served. Checks average $6.
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