RISE - Menu Monitor

Jason's Deli
Headquarters
2400 Broadway, Beaumont, Texas 77702 USA
Tel: (409)838-1976 Fax: (409)838-1906
www.jasonsdeli.com
Ownership: Private
Segment: Limited Service Other Sandwich
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 372,300 293,000 279,900
Company-owned ($000) 226,800 185,000 171,900
Franchised ($000) 145,500 108,000 108,000
U.S. Number of Units 158 143 137
Company-owned 91 87 80
Franchised 67 56 57
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 2,500 2,300 2,270
Concept Positioning |
Jason's Deli considers itself part deli and part family restaurant. Offering an extensive menu of traditional and not so traditional
deli fare, including wraps, paninis and organic menu items, the quick-casual chain’s food may be ordered and purchased
through its cafeteria-style format. Sixty percent of Jason’s Deli locations are company-owned, with a reported 45 company
stores and 30 franchise locations.
Typical units, which seat 165 customers and average 4,200–5,000 sq. ft., feature black floors, Formica counter tops and blackand-white
photos of marketplaces. A catering service is available. Jason's has eliminated partially hydrogenated oils and trans
fats from all of its menu items, a process the company first undertook years ago when it began supplying nearly 1 million box
lunches to elementary and secondary students.
Jason's first unit was opened in 1976 in Beaumont, TX, by Joe Tortorice, Jr. Expansion plans call for continued growth in the
Southeastern U.S., with an estimated 12–24 new stores opening per year. Recent openings include locations in Alabama,
Arizona, Florida, California, North Carolina and Tennessee, in addition to five new locations in Texas.
Menu Positioning |
The menu at Jason's deli features a variety of sandwiches, soups, salads, wraps, muffalettas and po’boys, sides, desserts and
beverages. The chain menus more than 50 varieties of sandwiches like the Ham Muffaletta—ham, salami, melted provolone
cheese and olive mix; and The New York Yankee—hot corned beef, New York style pastrami and Swiss cheese. Also featured
are a line of heart-healthy “Slimwiches,” with less calories, sodium, cholesterol and fat grams than other menu items—
including the Spinach Veggie Wrap, Philly Chick Wrap and Garden Po’boy. Other popular items include Reuben the Great and
Bird to the Wise—turkey breast, pastrami and Swiss cheese, served on an onion bun. Sandwiches are served with a choice of
chips, pretzels, fruit, potato salad or steamed vegetables. A kids’ menu is available. Takeout, delivery and catering services
are offered. Menu prices range from $.99–$8.59. Checks average $6.50.
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