RISE - Menu Monitor

Menu Positioning |
Jamba Juice's menu features an assortment of made-to-order blended fruit smoothies, freshly squeezed fruit and vegetable
juices, all natural low-fat pretzels, proprietary high-nutrition breads and other healthy snacks. All fruit smoothies come with
Juice Boosts—six different blends of vitamins, minerals, herbs and other nutrients to answer specific nutritional needs,
including Burner Boost, Energy Boost, Femme Boost, Immunity Boost, Fiber Boost, Protein Boost, Vita Boost and
Performance Boost. Popular smoothies include Aloha Pineapple—pineapple juice blend, pineapple sherbet, frozen
strawberries, nonfat plain yogurt, frozen bananas and ice; Berry Lime Sublime— raspberry juice blend, lime sherbet, frozen
strawberries, frozen raspberries and ice; Citrus Squeeze—pineapple juice blend, 100% pure orange juice, orange sherbet,
frozen strawberries, frozen bananas and ice; Peanut Butter Moo’d—nonfat frozen yogurt, Jamba Chocolate Moo’d base,
soymilk, frozen bananas, ice and peanut butter; and Cranberry Craze—cranberry juice blend, raspberry sherbet, frozen
strawberries, nonfat plain yogurt, frozen blueberries and ice. In 2006, the chain introduced All-Fruit Smoothies including flavors
such as Grape Escape, Mega Mango and Raspberry Rainbow. Recent additions include heart-healthy soups and three Jamba
Energy drinks: Acai Supercharger, Matcha Green Tea Blast and Turbo Tropic. Baked goods include Apple Cinnamon Pretzel,
Blueberry Cinnamon Swirl, Cheddar Jalapeño Twist, Cranberry Crumble, Grin N’ Carrot, Honey Berry Bran, Lemon
Poppyseed Bundt and the Pizza Protein Stick. Smoothies are all priced under $5.
Expansion Plans |
Coffee Bean & Tea Leaf will open a location in Phoenix, AZ, by November. The unit will be located in the Thunderbird
Marketplace. The chain will be accompanied by Jamba Juice, Port of Subs, Rosati’s Pizza and Chicago Gyro. (Azcentral.com
8/4/07)
Jamba Juice has cut back on planned store openings for 2008. The company now expects to open between 55 and 65
locations for the coming fiscal year beginning mid-January, down from the 100 stores it had previously planned to open.
(Yahoo! Finance 11/21/07)
Menu Development |
Jamba Juice launched a line of Totally Tea Smoothies in three flavors: Tahiti Green Tea, a blend of green tea, frozen mangos,
lemonade and orange juice; Razz ’n Red Tea, featuring red tea, raspberry juice, frozen strawberries and soy milk; and Matcha
Green Tea Blast, with soy milk, ice and matcha green tea. (Food Business News 10/17/06 p50)
Jamba Juice raised the price of its smoothies and other beverages prepared with orange juice. The move came because an
increase in the price of citrus fruits was expected following the devastation of California’s orange crop due to freezing
temperatures. Prices for freshly squeezed orange juice at the chain will be 35¢ more per order, and smoothies and fruit blends
that use orange juice will cost 25¢ more. The smoothie chain says that the increase in price is only temporary and prices may
be lowered if citrus availability improves later in the year. (NRN Daily NewsFax 1/26/07)
Jamba Juice introduced Jamba Light, which has less than 200 calories. (Company Promo)
Jamba Juice will test a breakfast menu in a plan to boost traffic. Items such as hot stuffed pocket sandwiches (whole wheat
pockets with breakfast fillings) and “chunky smoothies” (with ingredients that add texture such as oatmeal) will be featured.
The company said that the breakfast foods will always compliment its drinks, its core business. The test menu is slated to
appear later this summer in 30–40 units. (Nrn.com 6/12/07)
Pomegranate is popping up on operators’ menus not only for its health benefi ts but for its taste. Fazoli’s added a
pomegranate option to its Italian Ice flavors this spring. MaggieMoo’s menus a Triple Berry Pomegranate smoothie. Jamba
Juice recently rolled out a pomegranate smoothie and reported that it now accounts for 7% of its sales. (QSRMagazine.com
6/07)
Jamba Juice launched a line of Functional Smoothies, accompanied by boosts and shots to help meet specific health and
lifestyle needs. The items feature “super foods” such as açai berries, cholesterol-blocking plant sterols, soy and whey protein
and matcha green tea. New flavors include: • Heart Defender—helps keep the heart healthy through the cholesterol-blocking
ability of plant sterols and pomegranates • Fit ’n Fruitful—helps naturally reduce body fat and energize metabolism • Açai
Super Antioxidant—a package of antioxidants, helping to neutralize free radicals and maintain healthy cells • Protein Berry
Workout—assists pre- or post-workouts to build muscles and promote cell growth; offers 19 grams of protein in an original-size
smoothie • Coldbuster—bolsters the immune system with Immunity and Antioxidant Power Boosts (Yahoo! Finance 8/2/07)
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