RISE - Menu Monitor

Jack in the Box debuted the Bacon Breakfast Jack, a variation on the company’s Breakfast Jack offering. The item includes
bacon, a fried egg and American cheese on a warm bun. The original Breakfast Jack features ham, a grilled egg and
American cheese on a bun. The Bacon Breakfast Jack is priced $1.29. (Nation’s Restaurant News Online 1/09/07; NRN Daily
News Fax 1/10/07)
Jack in the Box debuted a Sirloin Steak ’n’ Mushroom Ciabatta sandwich. The item is priced at $4.69 and features sliced
marinated steak, mushrooms, provolone cheese, grilled onions and creamy peppercorn mayonnaise on a toasted roll. (NRN
Daily NewsFax 2/7/07)
Jack in the Box has added grilled cheese sandwiches and milk chugs to its kids’ menu. The sandwich features sourdough
bread topped with two slices of American cheese. The milk is available in reduced-fat white or low-fat chocolate in 8-oz. plastic
bottles. The meal comes with french fries or applesauce and a toy, and is available for $2.59. (Company Release 3/12/07)
Jack in the Box rolled out the Jack’s Sampler Trio, with three stuffed jalapeños, three mozzarella cheese sticks and seven
Spicy Chicken Bites, a new item consisting of chicken breast pieces covered in a spicy, crunchy coating. The Sampler Trio is
priced at $3.99. The Spicy Chicken Bites are also available in portions of seven pieces ($1.79) and 16 pieces ($3.99) .
(Company Release 3/05/07; Nation’s Restaurant News Online 3/20/07)
Jack in the Box debuted the Andes Mint Shake, featuring vanilla ice cream, mint flavor and pieces of Andes candy, topped
with whipped cream and a maraschino cherry. The item comes in 16-oz. ($2.49) and 24-oz. ($2.99) cups. . (Company Release
3/05/07; Nation’s Restaurant News Online 3/20/07)
Jack in the Box added two new options to its kids’ menu. New items include a grilled cheese sandwich, with two sliced of
American cheese between slices of sourdough bread, and milk served in “chug” jugs, available in reduced-fat regular or lowfat
chocolate versions. A kids’ meal with grilled cheese, french fries or applesauce, an 8-oz. plastic milk jug and toy is priced at
$2.59. (NRN Daily NewsFax 3/14/07; Company Release 3/12/07)
Jack in the Box debuted two new 100% sirloin sandwiches. The Sirloin Cheese Burger features a sirloin patty with peppercorn
mayo, pickle strips, lettuce, tomato, grilled or red onions and a choice of American, Cheddar or Swiss cheese served on a
toasted bakery-style bun. The Sirloin Bacon & Cheese Burger is prepared with a sirloin patty, peppercorn mayo, pickle strips,
lettuce, tomato, bacon, grilled or red onions, and a choice of American, Cheddar or Swiss cheese served on a toasted bakerystyle
bun. (Company Release 5/03/07; NRN Daily NewsFax 5/04/07)
Jack in the Box Restaurants introduced its Blackberry Shake on May 7. The shake features real vanilla ice cream blended with
pieces of blackberries, topped with whipped cream and a maraschino cherry. It is available in 16- and 24-oz. sizes, priced at
$2.49 and $2.99, respectively. (Company Release 5/7/07)
Jack in the Box introduced its new BBQ Ranch Chicken Salad. The salad is topped with shredded Cheddar cheese, grape
tomatoes, red onion and sliced cucumbers with ranch dressing, a drizzle of barbecue sauce, barbecue-flavored tortilla strips
and a choice of chicken strips on the side. In addition, the rest of the chain’s salads now feature a new lettuce blend of
romaine and spring mix and a choice of warm grilled or crispy chicken strips served in a new square container that is more
user-friendly. All of the salads are priced at $4.99. (Meat and Poultry Online 6/13/07)
Jack in the Box has introduced a new dessert item, Chocolate Overload Cake. Priced at $1.69, the mini Bundt-style cake
features dark European and double-Dutch cocoa mixed with chocolate chips and covered with chocolate buttercream frosting.
(NRN.com 6/25/07)
Jack in the Box introduced its Real Ice Cream Floats item. The floats combine vanilla ice cream with a choice of soda. The
new item is available in 16- and 24-oz. servings priced at $2.29 and $2.79, respectively. (Company Release 7/23/07)
Jack in the Box introduced its Sirloin Steak & Egg Burrito. The burrito features eggs, Hash Brown Sticks, shredded Cheddar
and pepper Jack cheeses, sirloin steak and chipotle sauce with a side of fire-roasted salsa. The item, available all day, is
priced at $2.99. The chain also introduced Hash Brown Sticks as a separate item, replacing its older style of hash browns.
(Company Release 8/13/07)
Jack in the Box introduced its Bold Roast Coffee, a European roast of 100% Arabica beans. It is available in regular and decaf
versions in 12-oz. and 16-oz. sizes. The item is priced at $1.29 for a 12-oz. and $1.49 for a 16-oz. (Qsrmagazine.com 10/2/07)
Franchise Activity |
Jack in the Box anticipates opening up to 40 company-owned and franchised units in 2007, including 12 units inside Quick
Stuff c-stores. (Foodservice Equipment Reports 11/06 p22)
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