RISE - Menu Monitor

Jack in the Box
Headquarters
9330 Balboa Ave., San Diego, California 92123 USA
Tel: (858)571-2121 Fax: (858)694-1592
www.jackinthebox.com
Ownership: Public
Segment: Limited Service Hamburger
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 2,731,750 2,599,000 2,528,000
Company-owned ($000) 2,031,750 1,996,000 1,998,000
Franchised ($000) 700,000 603,000 530,000
U.S. Number of Units 2,079 2,049 2,006
Company-owned 1,476 1,534 1,558
Franchised 603 515 448
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 1,340 1,300 1,282
Concept Positioning |
Jack in the Box Inc. operates and franchises Jack in the Box, one of the nation’s largest hamburger chains. The limited-service
chain operates thousands of restaurants in nearly 20 states. Its menu is targeted at the adult fast-food consumer and includes
hamburgers, specialty sandwiches, salads and real ice cream shakes.
The majority of units are freestanding, with several configurations seating 20–100. Restaurants also feature drive-thru service.
Most Jack in the Box locations have been upgraded to feature new signs, menu boards and landscaping designs. An
upgraded décor package includes softer lighting, a warmer color scheme, wood chairs instead of plastic and flat-screen
televisions that play video skits. Jack in the Box started as a drive-thru-only concept; as the first major hamburger chain to
develop the concept of drive-thru dining, it has always emphasized on-the-go convenience. Approximately 85% of guests buy
their food at the drive-thru or for takeout. In addition to drive-thru windows, most restaurants have indoor dining areas and are
open 18-24 hours a day. In 2002, Jack in the Box introduced a new co-branded concept that combined a full-size Jack in the
Box restaurant with the company's proprietary brand of convenience store called Quick Stuff. Jack in the Box operates
currently operates approximately 50 Quick Stuff locations, which include a major-brand gas station as well as a Jack in the
Box.
Robert O. Peterson founded Jack in the Box in San Diego in 1951. The first restaurant outside California opened in 1960 in
Arizona; three years later, the chain expanded to Texas. In 1968, Ralston Purina acquired controlling interest in Foodmaker,
the parent company of Peterson’s business concerns (including Jack in the Box, other restaurants and a food manufacturing
plant) and operated Jack in the Box as a wholly owned subsidiary. Under Ralston Purina, Jack in the Box restaurants
underwent a major expansion. In 1980, the hamburger chain moved away from its previous kid-oriented positioning and into
an adult niche with the launch of the new Supreme sandwich line, along with a television ad campaign that symbolized the
repositioning by blowing up the familiar Jack in the Box clown logo. An investment group, including members of Foodmaker
management, completed a leveraged buyout of the company from Ralston Purina in 1985. Foodmaker went public in 1987,
private in 1988 and then public again in early 1992. In 1999, the company changed its corporate name to Jack in the Box, Inc.;
the trading symbol changed to JBX. In 2003, the company entered the quick-casual category with the acquisition of Qdoba
Mexican Grill. Now operating more than 300 restaurants in 40 states, Qdoba is an emerging leader in the quick-casual
Mexican sector. Jack in the Box anticipates opening up to 40 company-owned and franchised units by early 2008, including 12
units inside Quick Stuff c-stores.
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