RISE - Menu Monitor

Menu Positioning |
J. Alexander's offers a varied menu for lunch and dinner in a relaxed and casual setting. The menu is presented in sections
listing starters, salads, burgers and sandwiches, steaks and prime rib, fresh fish and seafood, specialties and beverages. J.
Alexander’s boasts preparation techniques that emphasize quality and freshness; all salad dressings, soups, sauces and
desserts are prepared from scratch. Signature items include Pasta La Louisiane— shrimp and scallops in a Cajun cream
sauce over linguini and garnished with thyme; Penne Milano—sautéed chicken and mushrooms with homemade marinara
sauce; Steak Brazzo—marinated tenderloin medallions of beef in Madeira mushroom sauce. Other items menued include
hardwood grilled steaks, seafood, chicken, pasta, salads, soups, sandwiches and homemade desserts. Dinner orders are
served with side items such as Maytag Bleu Cheese Cole Slaw, Orzo and Wild Rice, Smashed Potatoes, Loaded Baked
Potatoes and Tequila Beans. Its full liquor service includes a wide selection of domestic and imported wine, beer and spirits.
The chain is particularly known for his list of premium martinis. There is no separate menu for children. Menu prices range
from $5.95–$24. Checks average $15.38.
Expansion Plans |
J. Alexander’s will open its first Arizona location next year at The Borgata in Scottsdale. The unit will be 12,075 sq. ft.
(Azcentral.com 7/31/07)
Personnel |
Mary Bullock, Director of Purchasing
James Filaroski, Director of Research & Development
Lonnie Stout, CEO
R. Gregory Lewis, CFO
Ralph Carnevale, V.P. of Operations
News & Other |
J. Alexander’s reported for the fourth quarter ended December 31 net earnings increased 75% to $2.1 million from $1.2 million
for the same period last year. Revenues grew 8.1% to $36.2 million from $33.5 million. Same-store sales rose 7.3%. For the
year ended December 31 net earnings grew 30.6% to $4.7 million from $3.6 million for 2005. Revenues increased 8.7% to
$137.7 million from $126.6 million. Same-store sales rose 5.2%. (Company Release 3/1/07)
J. Alexander’s Corp. reported for the second quarter net earnings increased 34.0% to $953,000 from $711,000 for the same
period last year. Revenues grew 4.2% to $34.7 million from $33.3 million. Same-store sales rose 4.3%. (Company Release
7/30/07)
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