RISE - Menu Monitor

J. Alexander's
Headquarters
3401 West End Ave. Suite 260, Nashville, Tennessee 37203 USA
Tel: (615)269-1900 Fax: (615)269-1999
www.jalexanders.com
Ownership: Public
Segment: Full Service Varied Menu
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 137,700 126,617 122,918
Company-owned ($000) 137,700 126,617 122,918
Franchised ($000) - - -
U.S. Number of Units 28 28 27
Company-owned 28 28 27
Franchised - - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 4,908 4,644 4,700
Concept Positioning |
J. Alexander’s is a full-service, contemporary American restaurant with a casual-dining atmosphere. The menu consists of
American-style fare with a contemporary twist, serving award-winning steaks, fresh seafood selections, soups, salads, burgers
and sandwiches. J. Alexander’s is also famous for its prime rib of beef and baby back ribs, as well as its desserts made from
scratch.
Each J. Alexander's location features a different architectural design. Exteriors are made up of stone, stained woods and
weathered copper. Interior ambiance is created with the use of slate, concrete, stone and glass. A patio-like garden seating
area is used as a waiting area. Newer units have a more modern décor, with exposed steel, concrete and glass. Original
artwork is the hallmark of each unit’s interior décor. While maintaining the garden seating, these restaurants also feature
angled window wall projections for a more focused interior. Units are either freestanding or in mall locations and use
approximately 7,400 sq. ft., with seating for 230 people. The restaurants are open for lunch and dinner from 11 a.m. to
midnight.
J. Alexander’s is a publicly owned corporation, formed in 1971 as Volunteer Capital Corporation, a Wendy’s franchisee. The
founders consisted of three Nashville businessmen: Jack C. Massey, Earl Beasley Jr. and John Neff. The first restaurant
opened in Nashville, TN, in 1991. Today, J. Alexander’s operates nationwide in Alabama, Colorado, Florida, Georgia, Illinois,
Kansas, Michigan, Ohio, Tennessee and Texas. The company will continue to seek new sites in major metropolitan areas
across the country.
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