RISE - Menu Monitor

Islands Fine Burgers & Drinks
Headquarters
5750 Fleet Street Suite 120, Carlsbad, California 92008 USA
Tel: (760)268-1800 Fax: (760)918-1500
www.islandsrestaurants.com
Ownership: Private
Segment: Full Service Varied Menu
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 175,000 155,448 137,672
Company-owned ($000) 175,000 155,448 137,672
Franchised ($000) - - -
U.S. Number of Units 56 53 48
Company-owned 56 53 48
Franchised - - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 3,200 3,100 3,100
Concept Positioning |
Islands Fine Burgers & Drinks is a full-service varied-menu restaurant specializing in burgers and Mexican fare. The privately
held chain operates 56 company-owned locations in Arizona, California and Nevada.
Units are largely freestanding and range from 5,300–6,000 sq. ft. with seating for up to 200 guests. The interior evokes a
tropical beach atmosphere, while the exterior has California-casual influences. Takeout is available.
Tony DeGrazier founded Islands in 1982 with the opening of the first restaurant in west Los Angeles. The chain was acquired
by Chart House Restaurants (now Angelo and Maxie’s) in 1992. DeGrazier regained control of the company in 1996.
Currently, the chain has no major expansion plans.
Menu Positioning |
Islands is open for lunch and dinner. Its menu features appetizers, soups, salads, chicken, soft tacos, burgers and beverages.
Signature items are hamburgers in a variety of styles, including the Bleunami hamburger, topped with bleu cheese dressing,
tomato, lettuce, red onion and crumbled bleu cheese. Popular items include the China Coast Salad, Northshore Tacos, BLT
and Maui Burger. Sides include quesadillas and tortilla soup. Takeout service is available, as is a kids’ menu. Menu prices
range from $3.99–$9.10. Checks average $10.25.
Expansion Plans |
Islands Restaurants opened its first Colorado restaurant in Boulder. The company plans to develop several more units in
Colorado and has found a site in Westminster, due to open in late 2007. (Bizjournals.com 11/1/06)
Islands Restaurants opened two new locations in Avondale, AZ, and Newbury Park, CA. (Company Website 4/10/07)
©Technomic Information Services 2007, CIS profiles may not be copied or distributed in any print or electronic format without a license or written consent.
Technomic believes that its sources of information are reliable, but does not assume any responsibility or liability for the accuracy of the information
published.
336