RISE - Menu Monitor

In-N-Out Burger
Headquarters
4199 Campus Dr. 9th Floor, Irvine, California 92612 USA
Tel: (949)509-6200 Fax: (949)854-3675
www.in-n-out.com
Ownership: Private
Segment: Limited Service Hamburger
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 380,000 350,000 325,000
Company-owned ($000) 380,000 350,000 325,000
Franchised ($000) - - -
U.S. Number of Units 203 200 189
Company-owned 203 200 189
Franchised - - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 1,885 1,800 1,750
Concept Positioning |
In-N-Out Burger is the country's original limited-service, double-drive-thru hamburger chain and much of its operation has
remained unchanged since its founding in 1948. The privately held chain operates 203 company-owned locations in Arizona,
California and Nevada.
Units are freestanding. Older units are simple glass-walled buildings of about 250 sq. ft. with two drive-thru windows and a
walk-up window. Each location has an adjacent storage building of about 500 sq. ft. Newer locations also have two drive-thru
lanes as well as indoor and outdoor seating. The interior design resembles a 1950s-era diner and features red and white
ceramic tiles with palm trees near the ordering areas. The company's logo incorporates red letters with a yellow arrow.
In-N-Out began in 1948 in Baldwin Park, CA, when Harry Snyder opened a drive-thru hamburger stand that included a
customer ordering process through a two-way speaker box. The chain is expected to open at least 10 stores per year. There
are no plans for franchising.
Menu Positioning |
In-N-Out is open for lunch and dinner, featuring classic American hamburgers, cheeseburgers, french fries, shakes and
beverages. The menu offers a total of 15 items. Signature item is the Double-Double—two 100% pure beef patties, lettuce,
tomato, spread, two slices of American cheese and onions, served on a baked bun. All burgers come with lettuce, tomato,
spread, onions and cheese, served on a freshly baked bun. Shakes are available in chocolate, strawberry and vanilla flavors.
Beverages include Coca-Cola products, lemonade, iced tea and coffee. Menu prices range from 65¢–$2.30. Checks average
$4.
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