RISE - Menu Monitor

Huddle House
Headquarters
5901-B Peachtree Dunwoody Rd. Suite 450, Atlanta, Georgia 30328 USA
Tel: (770)325-1300 Fax: (770)394-1970
www.huddlehouse.com
Ownership: Private
Segment: Full Service Family Style
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 224,000 204,000 200,000
Company-owned ($000) 13,000 12,000 11,000
Franchised ($000) 211,000 192,000 189,000
U.S. Number of Units 417 404 392
Company-owned 21 27 25
Franchised 396 377 367
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 554 530 525
Concept Positioning |
Huddle House is a chain of full-service, family-style restaurants that rely heavily on a breakfast-based menu. The chain is
owned by Allied Capital and operates 417 locations in the Midwest and Southeast U.S., 21 of which are company-owned.
Units are largely freestanding and have an attractive Colonial brick edifice. Light, bright modern interiors offer both booth and
counter service, with seating for 60–80 patrons. Its newer units have a diner feel, with interiors outfitted with green and white
floor tiles, red counter stools and polished chrome red formica tabletops. All newly built Huddle House units utilize this newer
prototype design. Featuring a redesigned exterior façade with terraced elevation lines, the prototype also has a brighter veneer
and reverse-channel-lit signage. Given the natural fit, Huddle House has developed an aggressive co-branding program with
travel plazas, truck stops and c-stores.
Huddle House first opened in Atlanta in 1964 by the Sparks family. Franchising was started in 1966. In 2007, Huddle House
was acquired by Allied Capital for $124 million. Currently, the company is seeking franchisees.
Menu Positioning |
Huddle House is open for breakfast, lunch and dinner and features traditional breakfast favorites, including pancakes, waffles,
meat and eggs, appetizers, sandwiches, burgers, chicken, desserts and beverages. Its signature items are its Big House
Platters highlighting breakfast, barbecue pork, grilled chicken, hamburger steak, country fried steak and the Triple Decker
hamburger. Breakfast is available all day. Some of the more popular selections are the Western Wrap, Philly Cheese Steak
Omelet, Golden Waffle, Two Biscuits & Sausage Gravy and the All The Way—hashbrowns with diced onions, tomatoes, ham,
peppers, topped with Cheddar and American cheeses. Units recently added “lite” menu items including: Grilled Chicken
Salad—mixed greens with grilled or crispy chicken breast, diced tomatoes and eggs, Cheddar cheese and choice of dressing;
Grilled Chicken Dinner—boneless grilled chicken breast marinated in zesty herb spices and comes with a choice of potato and
tossed salad; and the Vegetable Beef Soup. Desserts range from cheesecake and chocolate cake to pecan and apple pie.
Restaurants are open 24 hours. Kids' menu is available. Menu prices range from $2.09–$10.99. Checks average $9.
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