RISE - Menu Monitor

Houston's
Headquarters
147 S. Beverly Drive, Beverly Hills, California 90212 USA
Tel: (310)385-7343 Fax: (310)385-7119
www.houstons.com
Ownership: Private
Segment: Full Service Varied Menu
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 231,000 221,000 236,000
Company-owned ($000) 231,000 221,000 236,000
Franchised ($000) - - -
U.S. Number of Units 33 33 37
Company-owned 33 33 37
Franchised - - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 7,000 6,300 6,200
Concept Positioning |
Houston’s is a chain of full-service, upscale restaurants that appeals to a broad customer base. The chain is owned by
Hillstone Restaurant Group Inc., which also operates the casual-dining chain Bandera. The company operates 33 companyowned
Houston’s units across the U.S.
Units are either freestanding or located in shopping centers, with the majority in suburban areas of major metropolitan
markets. The average unit is 7,000 sq. ft. Soft lighting and natural materials such as wood, brick and stone give a casual and
elegant ambiance. In an effort to further upgrade its image, Houston’s recently instituted a dress code as well as limits on cell
phone use by patrons.
Houston’s began in 1976 in Nashville, TN. Its founders, George Biel, Joe Ledbetter and Vic Branstetter gained experience with
Steak and Ale operations prior to developing Houston’s. Currently, there are no major expansion plans.
Menu Positioning |
Houston's is open for lunch and dinner and features a broad-based menu of classic American fare specializing in made-toorder
beef, ribs, fresh fish and chicken entrees. Also featured are burgers and sandwiches, salads, entrées, starters and sides,
soups and desserts. Popular menu items include the Hawaiian Rib Eye, the Seared Tuna Steak and the Texas Burger.
Signature soups, sandwiches and vegetarian platters are also available. Full liquor service is offered. Menu prices range from
$13–$30. Checks average $23.
©Technomic Information Services 2007, CIS profiles may not be copied or distributed in any print or electronic format without a license or written consent.
Technomic believes that its sources of information are reliable, but does not assume any responsibility or liability for the accuracy of the information
published.
317