RISE - Menu Monitor

Menu Development |
Hooters launched its Seafood Spectacular Menu for a limited time featuring Budweiser Crab Dip, Firecracker Shrimp, Rick Boy
Sandwich and Baja Tacos. (Company Website)
Hooters is rolling out a “Hooters Energy Drink” to grocery and c-stores nationwide this spring. The 16-oz. cans will feature
images of Hooters women who work at the company. The drinks will be priced at $1.99 and will be available in regular orange
and sugar-free berry flavors. (CNNMoney.com 2/15/07)
Hooters announced the addition of five seasonal menu items created to celebrate the start of football season. New selections
include: • Boneless Wings—an appetizer of white-meat chicken breast tenders battered to order and shaken in a choice of
Hooters seven wing sauces • Training Burgers—four or six mini-burger appetizers topped with American cheese, mustard and
pickles and served around fried-onion Tanglers • Double “D” Burger—1 lb. fresh ground beef topped with fried onion straws
with a choice of cheese, bacon, sautéed onions and mushrooms • Sunday Pot Roast Sandwich—seasoned pot roast topped
with sautéed onions and melted provolone cheese on Texas toast with a side of Dijon horseradish sauce • Double BLT—half a
pound of hickory-smoked bacon topped with lettuce and tomato on Texas toast (Yahoo! Finance 8/30/07)
International Activities |
Hooters will open its first restaurant in Seoul, South Korea, on January 18. (Yonhapnews.com 12/20/06)
Hooters of America is growing in international markets with a third outlet having just opened in Shanghai, China, and a 40-unit
deal in Guam and the Philippines. (Nation’s Restaurant News Online 12/12/06)
Hooters of America has inked a deal with Ilana and Ofer Ahiraz to open the first Hooters units in Israel this year. The
franchisee plans to open more locations in the country. Hooters expects to open 17 international restaurants in 2007, including
another unit in Australia, a fourth outlet in China and its first unit in Montreal, Canada. (Company Release 3/19/07)
Hooters might open a new unit in Dubai this year. The unit, if developed, will be the chain’s first on the Arabian peninsula.
Jamal al-Shaheen, a Kuwaiti investor, has the franchise rights for the location in Dubai. (Pr-inside.com 6/19/07)
Hooters’ efforts to open a franchised location in Dubai, United Arab Emirates, have been denied by the city’s Department of
Economic Development, which claims that Hooters did not follow the proper channels required to open a unit there. In
addition, Hooters was rejected because its trademark scantily-clad waitresses would violate local laws that prohibit businesses
that stand in contrast to the region’s religion, traditions and culture. (Gulfnews.com 6/27/07)
Hooter’s is opening its first units in Israel and Spain. The new Hooter’s of Poleg is slated to open November 28 in Natanya,
Israel. The unit is the first of three planned for the country. The new Hooter’s of Tenerife in Spain’s Canary Islands opens
December 3, and is the first of 15 planned units for the country. The two openings bring the total number of international
Hooter’s stores to 25. The chain plans to open an additional 32 locations in 2008, 19 of which will be international, with plans
to enter the markets of Dubai, Thailand, New Zealand and Colombia. (Company Release 11/27/07)
Technology |
Hooters will launch a payment system that allows servers to process credit cards tableside in 2007. Hooters tested the system
at an Atlanta branch before rolling it out systemwide. (NRN Daily NewsFax 11/02/06)
Personnel |
John Weber, V.P. of Franchise Operations
Coby Brooks, CEO
Rodney Foster, CFO
Joe Humel, V.P. of Purchasing
Scott Kinsui, V.P. of Research & Development
Mike McNeil, V.P. of Marketing
©Technomic Information Services 2007, CIS profiles may not be copied or distributed in any print or electronic format without a license or written consent.
Technomic believes that its sources of information are reliable, but does not assume any responsibility or liability for the accuracy of the information
published.
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