RISE - Menu Monitor

International Activities |
Hardee’s has reintroduced its Big Twin double-decker burger. The burger features two beef patties, American cheese, lettuce
and Thousand Island dressing. It is priced at $1.79 or in a two-for-$3 promotion for a limited time. (NRN Daily NewsFax
12/19/06)
Technology |
Hardee’s is testing the use of mobile phone coupons at units in Indianapolis and St. Louis in an effort to boost traffic. Patrons
can access buy-one-get-one-free coupons through their cell phones or PDAs after downloading software from the coupon
vendor’s website. They will then be given a code to present to the cashier at participating units. (Nation’s Restaurant News
Online 3/02/07)
Hardee’s is offering buy-one-get-one-free coupons to consumers in St. Louis and Indianapolis via cell phone. Consumers who
use Cellfire Inc. mobile-coupon service for cell phones and wireless computing devices are able to receive the coupons, which
they can redeem at any of the 114 participating Hardee’s locations. The promotion started February 19. Other chains, such as
T.G.I Friday’s, McDonald’s and Domino’s, have also used mobile-phone coupons. (Nation’s Restaurant News 5/24/07 p16)
Personnel |
Andrew F. Puzder, CEO/President
Theodore Abajian, CFO
Amir Siddiqi, COO
Bruce Frazer, E.V.P. of Product Marketing & R&D
John Dunion, E.V.P. of Supply Chain
News & Other |
Hardee’s reported for the third quarter same-store sales increased 5.6%. (Company Release 11/15/06)
Hardee’s reported November same-store sales increased 5.6%. (Company Release 12/12/06)
CKE Restaurants purchased 14 Hardee’s units in Georgia from a court-appointed receiver. The outlets were taken over by a
court-appointed seller after CKE terminated a franchise agreement with Grandstar LLC. CKE now currently owns 54 Georgia
restaurants and franchises another 46 in the state. (NRN Daily NewsFax 12/04/06; Company Release 11/29/06)
CKE Restaurants has acquired two million shares from Pirate Capital LLC for $18.35 per share. CKE is the operator and
franchisor of Carl’s Jr., Hardee’s and La Salsa Fresh Mexican Grill brands. (Company Release 12/29/06)
Hardee’s No. 1, the original Hardee’s restaurant, will be demolished in favor of a city park in Greenville, NC. The restaurant
opened in 1961 and offered 15¢ burger and 10¢ soft drinks. (Associated Press 3/12/07)
Hardee’s Food Systems Inc. has invested $3.5 million on its new test kitchen, employee fitness center and office space in the
Bank of America Tower in St. Louis. The office space is 10% larger than before, which gives the company room to grow.
Hardee’s has also spent $1.2 million on its newest restaurant, which opened April 1 in St. Louis. In 2006, the company entered
into a seven-year deal with the St. Louis Cardinals that includes promotions, signage and a restaurant on the upper
concourse. (Bizjournals.com 4/13/07)
Jack in the Box is being sued by CKE Restaurants for deceptive advertising involving its Carl’s Jr. and Hardee’s, as well as
McDonald’s and Burger King. The complaint states that Jack in the Box advertisements imply competitors use cow anus to
make Angus burgers. CKE seeks a court ruling blocking the ads. (MSNBC.com 5/29/07; NRN Daily NewsFax 5/29/07)
Hardee’s franchisee Biscuits and Burgers LLC will acquire real estate in the Atlanta area with GE Capital Solutions, Franchise
Finance. GE Capital financed $8.5 million for Biscuits and Burgers and completed the transaction in 45 days using a process
called deal teaming. The financing includes a $2 million development line of credit and $6.5 million for the acquisition of 19
Hardee’s locations in the Atlanta area. In the process of deal teaming, underwriting and closing occur at the same time.
(Company Release 7/12/07)
CKE Restaurants Inc. reported that Hardee’s August same-store sales rose 5% over year-before figures, but same-store sales
at Carl’s Jr. were flat. (Forbes.com 8/22/07)
©Technomic Information Services 2007, CIS profiles may not be copied or distributed in any print or electronic format without a license or written consent.
Technomic believes that its sources of information are reliable, but does not assume any responsibility or liability for the accuracy of the information
published.
310