RISE - Menu Monitor

Carl’s Jr. and Hardee’s restaurants rolled out Buffalo Chicken Sandwich featuring a crispy chicken filet covered in Frank's
RedHot Sauce, topped with red onions, tomatoes, lettuce and ranch dressing, and served on a seeded bun. (Company
Release 2/26/07)
Hardee’s is testing the Burger Chef Big Shef hamburger, a hamburger that was on the chain’s menu in the 1970s and 1980s,
in Terre Haute, Indianapolis, South Bend and Fort Wayne, IN, and Dayton, OH. The burger features two charbroiled ¼- lb.
patties, shredded lettuce, American cheese and Big Shef sauce. The new burger will replace the Big Twin burger. The item is
priced at $3 for 2 burgers. (Qsrmagazine.com 4/24/07)
Hardee’s rolled out The Breakfast Club Sandwich, made with roasted turkey, bacon, shaved ham, American cheese and a
folded-omelet-style egg served on grilled sourdough bread. The limited-time offer is priced at $2.59 a la carte or $3.99 as a
combo with hash-brown rounds and a beverage, such as a small coffee. (NRN Daily NewsFax 4/25/07)
Hardee’s introduced its new Patty Melt Thickburger on May 14. The burger features a charbroiled 1/3 lb. Angus beef patty with
Swiss cheese and grilled onions on grilled rye bread. The item is priced at $2.99, or at $4.79 as part of a combo meal.
(Company Release 5/14/07)
Hardee’s and Carl’s Jr. will eliminate trans fats by the beginning of 2008. Instead, the chains will use 100% canola cooking oil.
The taste and quality of the food will not be altered. (Bizjournals.com 6/6/07)
Hardee’s introduced its new Blueberry Biscuit to its Made From Scratch Biscuits line. The new item features Hardee’s
signature made-from-scratch biscuit filled with warm blueberry topping, with vanilla icing on top. The biscuit is priced at 99¢ for
one, $1.59 for two and $3.59 for six. (Cnnmoney.com 7/16/07)
Hardee’s introduced its new Orange Cream flavor to its line of Hand-Scooped Ice Cream Shakes & Malts. The new shake
features orange syrup and vanilla ice cream. It is available for a limited time and is priced at $2.89. (Company Release
7/17/07)
Hardee’s launched its Natural Cut French Fries on August 20. The new fries are thicker, with the potato skin left on. The fries
are available in small, medium and large sizes, priced at $1.29, $1.49 and $1.69, respectively. The chain planned a “Free Fry-
Day” on August 24, offering a free small order of fries at all of its domestic units. (Company Release 8/20/07)
Hardee’s added a Hawaiian Chicken Sandwich to its menu. The item features grilled pineapple and a savory-sweet teriyaki
sauce on a charbroiled chicken breast, topped with melted Swiss cheese, red onion, tomato, lettuce and mayonnaise. (Yahoo!
Finance 9/17/07)
Hardee’s introduced its Country Breakfast Burrito. It features two eggs, sausage, bacon, diced ham, Cheddar cheese, hash
browns and sausage gravy in a flour tortilla. Hardee’s priced the item at $2.69, and $4.09 for a combo. (Associated Press
10/15/07)
Hardee’s has brought back the Philly Cheesesteak Thickburger as a limited-time offer. The burger, which debuted April 2006,
will sell for a suggested $3.99 each and $5.99 as part of a small combo meal at all Hardee’s restaurants. (Company Release
10/31/07)
CKE Restaurants Inc. now says its Carl’s Jr. and Hardee’s chains will be trans fat-free by the end of 2008. The company had
slated the transition to canola oil in all its restaurants for early 2008, but says many restaurants require more time due to
operational issues. (QSRmagazine.com 11/26/07)
Franchise Activity |
CKE Restaurants Inc. announced a Hardee’s refranchising program. The program involves more than 200 Hardee’s
restaurants in several markets across the Midwest and Southeast. Refranchising the markets will accelerate its development
and allows the company to focus its development efforts in its core markets. The company is in negotiation with the
franchisees of the potential and existing locations for the sale of the restaurants. The company has already sold 25 Hardee’s
restaurants. (PRNewswire 4/9/07)
Hardee’s has sold 26 restaurants in Peoria and Quincy, IL, to Shree Krishna Food, LLC, as part of its strategic refranchising
program. Shree Krishna has also committed to building six new Hardee’s units in the Peoria and Quincy markets over the next
six years. To date, Hardee’s has sold 106 restaurants to franchisees and secured commitments for 44 new franchise units
under development agreements in the Midwest and Southeast. (Press Release 10/30/07)
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