RISE - Menu Monitor

Menu Positioning |
Atlanta Bread Company offers breakfast, lunch and dinner. The menu offers a wide variety of made-to-order sandwiches, hot
soups, tossed-to-order salads, paninis, pizzas, gourmet coffees, bakery sweets and breads. Signature items include
sandwiches such as Honey Maple Ham, Whole Grain Turkey Select, and All White Albacore Tuna Salad on artisan breads
including Sourdough, Cracked Wheat, Focaccia, French, Rye and Pumpernickel. Specialty sandwiches include Char-grilled
Chicken Pesto, Cuban Pork Loin and the Panini Milano. Salad offerings include Chopstix Chicken Salad, Balsamic Bleu Salad,
Greek Salad, Caesar Salad and the customizable House Salad. Its Half and Half Combo offers soup with either a half-sized
salad or half sandwich. No alcohol is served. A kids’ menu is available, featuring choices like peanut butter and jelly
sandwiches and grilled cheese sandwiches. Select locations offer an extended menu of pizzas, pastas and calzones. Menu
prices range from .75¢–$8.49. Checks average $9.17.
Menu Development |
Atlanta Bread Company rolled out a Turkey Cranberry Twist Sandwich and Cream of Pumpkin Soup. (Company Release
11/22/06)
Atlanta Bread Company added Peach Tea to its menu. (Company Website)
Atlanta Bread Company rolled out a Steak Bleu Salad featuring lemon-garlic seasoned steak fillets over mixed greens with red
onion, tomato, croutons and bleu cheese crumbles in an aged Mediterranean balsamic vinaigrette. (Company Website)
Atlanta Bread Company introduced a new sandwich, Bistro Chicken Press, a seasoned chicken breast topped with roasted red
pepper spread, crispy bacon, red onion and provolone cheese and served on ciabatta bread. (Company Website)
Atlanta Bread Co. introduced its Latin-inspired Menu. Additions include: • Salsa Fresca Salmon Salad—with grilled Alaskan
salmon on romaine and mixed greens, mixed with black bean and corn salsa and Pineapple-Mango Vinaigrette • Cubano
Panini—thinly sliced, marinated pork loin and ham topped with Swiss cheese, spicy mustard, mayonnaise and diced dill
pickles on grilled foccacia bread. • Baja Chicken Enchilada Soup—a blend of chicken, vegetables and black beans in a zesty
broth of chilies and Latin spices • Key Lime Pie—made with Key limes and topped with whipped cream and graham cracker
crumbles. (Company Website)
Atlanta Bread Company reintroduced the Turkey Cranberry Twist for the holiday season. The sandwich features oven-roasted
turkey breast, lettuce, tomato, onion, mayonnaise and a tangy cranberry spread on Asiago focaccia bread. Also available
through December 31 are seasonal breads and Pumpkin Pie Lattes. (Fastcasual.com 11/13/07)
Franchise Activity |
Atlanta Bread Co. International Inc. is being sued by a franchisee for $12 million. The suit alleges that the chain wrongfully
terminated a five-unit deal with the franchisee because he opened a unit of PJ’s Coffee and Lounge in Atlanta. Atlanta Bread
believes that PJ’s menu and theme are similar to those of its bakery concept. The suit was filed last February and is currently
awaiting trail. (NRN Daily NewsFax 1/16/07; Atlanta Business Chronicle 1/12/07)
Personnel |
Jeff Wiggins, CFO
Greg Mare, V.P. of Purchasing
Jerry Couvaras, President
Chris Campagna, V.P. of Marketing
Jim Riekel, V.P of Operations
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Technomic believes that its sources of information are reliable, but does not assume any responsibility or liability for the accuracy of the information
published.
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