RISE - Menu Monitor

Godfather's Pizza
Headquarters
2808 N. 108 st, Omaha, Nebraska 68164 USA
Tel: (402)391-1452 Fax: (402)255-2687
www.godfathers.com
Ownership: Private
Segment: Limited Service Pizza
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 342,500 332,000 310,000
Company-owned ($000) 32,500 35,000 45,000
Franchised ($000) 310,000 297,000 265,000
U.S. Number of Units 617 595 570
Company-owned 50 62 70
Franchised 567 533 500
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 575 580 545
Concept Positioning |
Godfather's Pizza restaurants are family-oriented, quick-service operations serving lunch and dinner. Stores offer self-service
dine-in, in addition to delivery and carryout.
Units are typically located in shopping centers. Size varies from 2,600–3,600 sq. ft., with seating for approximately 135. Most
locations feature video and pinball games. The customer base ranges in age from pre-teen to mid-30s, but advertising is
targeted toward the upper end of the 18–34 age group.
Founded in Omaha, NE, in 1973 by Willy Theisen and a partner, the Godfather's Pizza name was adopted in 1976 following
Theisen's partnership buyout. In 1975, the chain offered its first franchise. The first international unit opened in late 1981.
Godfather's went through several ownership changes in the mid-1980s. In 1988, a leveraged buyout led by current chairman
Herman Cain was completed, forming its current ownership. Godfather’s locations can be found in over forty states. Future
expansion plans have not been disclosed.
Menu Positioning |
Godfather's menu features pizzas, oven-baked subs, spaghetti, appetizers, sides and beverages. Its signature item is its
pizza— available in 10-, 12-, 14- and 18-inch sizes. Pizza crusts come in original, pan-style or thin style with a variety of 13
toppings. Popular pizzas include: Super Combo—beef, pepperoni, sausage, ham, onions, extra cheese, black olives,
mushrooms, green peppers and tomatoes; Super Hawaiian—ham, mozzarella cheese, bacon bits, pineapple and green
peppers; and the Super Taco—taco sauce, mozzarella and cheddar cheeses, beef, shredded lettuce, black olives, tomatoes,
onions and sour cream. Oven-baked subs are also offered, and include the Ham & Honey Mustard Pizzini, Uptown Turkey and
Turkey Clubhouse. Appetizers include wings, breadsticks, cheese sticks, garlic bread, cheese bread and potato wedges. An
all-you-can-eat buffet and salad bar is also available at select locations. Kids’ meals and Family Feasts, family size meals, are
also available. Menu prices range from $8.99–$24.99 for pizzas, and $4.49–$6.99 for subs, spaghetti, appetizers and sides.
Checks average $9–$10.
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