RISE - Menu Monitor

Gloria Jean's Coffee
Headquarters
28 Executive Park Suite 200, Irvine, California 92614 USA
Tel: (949)260-1600 Fax: (949)260-1610
www.gloriajeans.com
Ownership: Public
Segment: Limited Service Coffee/Beverage
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 93,000 92,117 91,647
Company-owned ($000) 30,000 31,890 31,617
Franchised ($000) 63,000 60,227 60,030
U.S. Number of Units 200 201 200
Company-owned 52 62 56
Franchised 148 139 144
International Sales ($000) - 98,500 95,586
International Units - 295 282
Average Sales/Unit ($000) 445 433 458
Concept Positioning |
Gloria Jean’s Coffee is the nation’s second-largest operator of specialty coffee chains. The company operates 200 locations
across the U.S., 148 of which are franchised. Gloria Jean’s Coffee is publicly owned by Diedrich International.
Units are limited-service operations located in densely populated urban areas, generally in strip malls or near popular
neighborhood centers. Units range in size from 1,200 to 2,000 sq. ft. Ambiance is created through the use of natural woods,
soft color schemes and warm lighting. Some units offer additional outside patio seating. Coffeehouses now feature drive-thru
service. Gloria Jean’s Coffee also operates kiosk outlets.
Gloria Jean’s Coffee was founded in 1972 by Carl Diedrich. In 1999, it acquired Coffee People. In 2004, Diedrich Coffee
signed an agreement with Jireh International to sell Gloria Jean’s international franchise operations for $16 million. The
company is looking to grow through franchising nationwide and through company-owned units in Southern California.
Menu Positioning |
Gloria Jean’s is open for breakfast, lunch and dinner. It offers coffee in 75 varieties along with specialty coffee beverages such
as espresso, cappuccino and café latte. Also offered are mochas, cocoas, teas and cold drinks. Freshly roasted and brewed
coffees use 100% arabica coffee beans. Signature items include Carmelatte, café latte with caramel syrup and whipped
cream, and White Chocolate Mocha, consisting of white chocolate, espresso, milk and whipped cream with sprinkles. Teas
include chai and English Breakfast, green, Australian and decaffeinated varieties. Chiller flavors include Oreo Bash, coffee,
milk and Oreo bits mixed with ice and topped with whipped cream and chocolate sprinkles, and Crème Brûlée, with caramel
syrup, white chocolate, espresso and milk, blended with ice and topped with whipped cream and caramel. Fruit Chillers are
available in mango, strawberry and peach flavors. Units also menu a line of coffee ice cream for shakes and parfaits, as well
as bagels, croissants, pastries and cakes. Menu prices range from 50¢–$4.50. Checks average $4.
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