RISE - Menu Monitor

Fuddruckers
Headquarters
5700 Mopac Expressway South Suite C300, Austin, Texas 78749 USA
Tel: (512)275-0400 Fax: (512)275-0670
www.fuddruckers.com
Ownership: Private
Segment: Limited Service Hamburger
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 373,000 370,000 340,270
Company-owned ($000) 190,000 190,000 189,249
Franchised ($000) 183,000 180,000 151,021
U.S. Number of Units 240 243 240
Company-owned 124 127 132
Franchised 116 116 108
International Sales ($000) 25,000 15,000 2,319
International Units 26 24 1
Average Sales/Unit ($000) 1,500 1,500 1,418
Concept Positioning |
Fuddruckers operates and franchises a 250-unit chain of self-service upscale quick-casual hamburger restaurants that appeal
to a broad audience. Stores are open daily from 11:00 a.m. to 11:00 p.m. and have a “kids eat free” program Monday–
Thursday after 4:00 p.m. Food is cooked to order from fresh ingredients.
Restaurants are freestanding or within a shopping center and range from 4,800–8,000 sq. ft., with seating for 160–300. The
typical Fuddruckers has an exhibition food preparation area that includes a bakery and a butcher shop where customers can
see bakery goods being made and meat being cut and ground. Another area has an open grill where items are cooked. It also
includes a display area for customer garnishing of entrées as well as the dining area with tables and booths. Some have
separate bar and outdoor patio areas. Décor will vary, as well as exteriors, although the latter is easily identifiable with a
backlit yellow awning. However, new units will incorporate a standard exterior highlighting its Texas heritage. Fuddruckers has
also co-branded units with La Salsa Fresh Mexican Grill, a limited-service Tex-Mex concept.
The company plans to expand its new prototype, the six-unit Fudds in the City concept, into metropolitan areas in Houston,
Boston, Los Angeles and New York. Units will average approximately 3,000 sq. ft. and seat 100 guests. The company has
also expanded its new Fudds Express concept into airports, casinos, universities, museums and sports stadiums. With about
500 sq. ft. of space, the concept serves a limited menu of burgers, hot dogs, chicken sandwiches and small salads.
Headquartered in Austin, TX, Fuddruckers was incorporated in 1979 by Philip J. Romano, the owner and operator of finedining
restaurants in San Antonio and Florida. The first restaurant opened in March 1980 in San Antonio. In August 1983, the
first franchised store opened in Baton Rouge. The following November, the company made an initial public offering. In mid-
1997, then parent Daka International was acquired by Compass Group PLC and its restaurant holdings spun-off into a new
publicly held company, Unique Casual Restaurants. In mid-1998, Unique sold the chain to King Cannon Inc. In late-2003,
Fuddruckers purchased the Koo Koo Roo poultry chain from Prandium. In 2006, Fuddruckers announced plans to buy several
Pat & Oscar's units. Terms were not disclosed.
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