RISE - Menu Monitor

Menu Positioning |
Arctic Circle's signature items are its sandwiches, especially Ranch-Fried Chicken sandwiches. Other featured sandwiches
include grilled chicken breast and grilled or fried halibut. The restaurant also menus Black Angus hamburgers with a variety of
different toppings, including mushrooms and Swiss cheese. In addition to sandwiches and burgers, customers can choose
among salads such as the Taco Salad, Crispy Chicken Salad and Grilled Chicken Salad. Arctic Circle is widely known for its
"Fry Sauce," a proprietary mixture of ketchup, mayonnaise and seasoning. Fry sauce is sold by the bottle in stores, and is
served with orders of french fries and onion rings. One of the chain’s most popular items is the Brown Topper, a vanilla ice
cream cone dipped in chocolate. Other topping flavors for cones include cherry and banana. Desserts also include milkshakes,
sundaes and malts. Beverages include soft drinks, including sodas and lime squeezes. Choices for kids include a hamburger,
cheeseburger, corn dog, chicken rings or chicken fingers with fries and a drink. No alcohol is served. Menu prices range
between $1.99 and $4.79. Checks average $3.79.
Menu Development |
Arctic Circle introduced its new Yukon Gold french fries at most of its locations. The new fries are made from Yukon Gold
yellow-fleshed potatoes. (Company Release 4/4/07)
Personnel |
Gary Roberts, CEO
Frank Christianson, CFO
Bill Schoen, V.P. of Purchasing
Bill Schoen, V.P. of Operations
Carol Brown, V.P. of Marketing
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