RISE - Menu Monitor

Fleming's Prime Steakhouse & Wine Bar
Headquarters
2202 N. Westshore Blvd 5th FL, Tampa, Florida 33607 USA
Tel: (813)282-1225 Fax: (813)282-1209
www.flemingsprimesteakhouse.com
Ownership: Private
Segment: Full Service Steak
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 200,000 150,000 109,000
Company-owned ($000) 200,000 150,000 109,000
Franchised ($000) - - -
U.S. Number of Units 50 39 32
Company-owned 50 39 32
Franchised - - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 5,000 4,911 4,550
Concept Positioning |
Fleming's Prime Steakhouse & Wine Bar is a full-service polished-casual dinnerhouse concept known for its premium aged
steaks and superior wine selection. The concept is positioned as a contemporary and lively steakhouse with a warm ambiance
and moderate price point. Fleming’s attracts a broad demographic, from professionals and couples to families with children.
OSI Restaurant Partners Inc., the parent company of Fleming’s, owns and operates 50 locations nationwide.
Units average 7,900 sq. ft. with seating for 200 guests in the main dining room and an additional 34 at the bar. Fleming’s décor
includes custom-made alabaster chandeliers, high ceilings, light wood fixtures with cherry wood accents and hardwood floors.
Carefully arranged leather booths, banquettes and tables are spaciously arranged for a large, open setting. Other design
features include exhibition kitchens finished in stainless steel and accented with copper, large glass tempered display wine
vaults and bars. Separate dining rooms are also available to accommodate larger groups for private events.
Paul Fleming and Bill Allen launched Fleming’s Prime Steakhouse & Wine Bar in 1998 in Newport Beach, CA. Outback
Steakhouse, Inc. became a joint-venture partner in 1999, with Fleming and Allen holding a 50% interest and Outback holding
the other half. In 2004, Outback boosted its stake in Fleming's to 90% following an infusion of $39 million. In 2006, Outback
Steakhouse announced a company name change to OSI Restaurant Partners Inc. OSI also owns Outback Steakhouse,
Carrabba's Italian Grill, Bonefish Grill, Roy’s, Lee Roy Selmon's, Cheeseburger in Paradise and Blue Coral Seafood & Spirits.
The company has not disclosed future expansion plans.
Menu Positioning |
Fleming's offers a full-service elegant dining experience and specializes in premium hand-cut aged steaks. Other menu
features include appetizers, salads, sides, chops, chicken, seafood and beverages. Signature items are its USDA prime
beefsteaks, such as the 8-oz. Petite Filet, 16-oz. Prime Ribeye, 16-oz. Prime New York Strip and the Beef Flemington. Other
popular menu items include Breaded Brie, Warm Spinach Mushroom Salad, Australian Lamp Chops, Tuna Mignon and
Steamed King Crab Legs. Sides include a selection of roasted seasonal vegetables, sautéed mushrooms, sautéed or creamed
spinach, chipotle Cheddar macaroni & cheese, shoestring potatoes, stuffed double baked potatoes and onion rings. Fleming's
has a wine list of more than 100 domestic and imported wines by the glass and a vault reserve list with more than 80 bottles of
limited availability. Menu prices range from $4.95–$33.95 and checks average $55.
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