RISE - Menu Monitor

Menu Positioning |
Fire Mountain's menu changes daily, with each week's menus posted at the restaurant. A typical offering might include grilled
teriyaki chicken thighs, grilled or pan-seared salmon, grilled pork chops, grilled or pan-fried kielbasa sausage, country-style
ribs, beef or chicken kabobs, sirloin steak, grilled vegetables (zucchini, yellow squash, onion, sweet potatoes and corn on the
cob) and grilled pineapple. Menus also vary by region and according to product availability. The grilled items are
complemented by a selection of hot vegetables, fresh salads (including signature Strawberry Spinach Salad, Caesar salad,
Greek salad and Italian salad daily) and an extensive dessert bar. The set grill/buffet price varies by location and that night’s
menu offerings, and beverages are additional. Menu prices range from $3.99–$8.99 and checks average $10.68.
Menu Development |
Fire Mountain introduced its new “Hot off the Grill” line featuring Grilled Teriyaki Chicken Thighs, Grilled Pork Steaks, Grilled or
Pan Seared Salmon, Grilled Pork Chops, Grilled or Pan Fried Kielbasa Sausage, Beef or Chicken Kabobs, and Country Style
Ribs. All entrées are served with unlimited visits to an enhanced food bar, including fresh fruit, salad and bakery bars.
(Company Website 4/3/07)
Buffets, Inc. will convert all of its restaurants to zero trans fat frying oils by the end of 2007. The company operates 644
restaurants in 39 states, including HomeTown Buffet, Old Country Buffet, Ryan’s, Tahoe Joe’s Famous Steakhouse and Fire
Mountain. (Smart Brief Online 9/4/07; Company Release 9/4/07)
Personnel |
Mike Andrews, CEO
Rick Sieradzki, CFO
Paul Dubowski, V.P. of Purchasing
Rich Kirk, V.P. of Operations
Joni Bloom, V.P. of Marketing
Joey Basso, V.P. of R&D
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