RISE - Menu Monitor

Fire Mountain
Headquarters
1460 Buffet Way, Eagan, Minnesota 55121 USA
Tel: (651)994-8608 Fax: (651)365-2356
www.ryansrg.com/index.php
Ownership: Private
Segment: Limited Service Steak
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 165,000 144,000 85,000
Company-owned ($000) 165,000 144,000 85,000
Franchised ($000) - - -
U.S. Number of Units 65 70 47
Company-owned 65 70 47
Franchised - - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 2,450 2,395 2,457
Concept Positioning |
Ryan’s Restaurant Group, Inc., has operated its Ryan’s Grill, Buffet & Bakery concept since 1978. The company introduced a
new prototype, Fire Mountain, in 2000. The new stores had higher-than-average startup volume and remodeled sites had
double-digit sales increases (averaging 15%). In 2004, Ryan’s announced that henceforth all new restaurants would
incorporate the Fire Mountain concept. Restaurants operate in 23 states, primarily in the Southern and Midwestern U.S.
Units are freestanding, generally near or adjacent to residential neighborhoods. Units average 8,000–12,500 sq. ft., with
seating for 300–500 people in two or three dining areas. The company seeks sites in well-trafficked commercial areas with
nearby populations of 75,000 or more.The cozy, casual, mountain lodge-style Fire Mountain is an all-you-can-eat flat-price
buffet with display cooking in a glass-enclosed grill and cooking area in the dining room. Designed to be highly visible, it also
has customer access to facilitate service of cooked-to-order meats. Meats are displayed on a central bar and served to order
by dedicated personnel. The display grill also offers an assortment of “hot off the grill” entrées and vegetables for lunch and
dinner. Meals at Fire Mountain also include unlimited visits to enhanced food bars, including fresh fruit and salad bars, or
patrons can choose to make their own salads from the selection of fresh vegetables, fruits, toppings and dressings. Bakery
bars located in dining rooms allow customers to view preparation of freshly baked cookies, muffins, brownies and other baked
goods, many that are sugar-free. Freshly baked bread and drink refills are brought to the table. Most units are open from 11
a.m. to 10 or 10:30 p.m. seven days a week; recently the company started rolling out Saturday and Sunday breakfast, starting
at 7:30 a.m.
Fire Mountain and Ryan's Grill, Buffet & Bakery are now owned and operated by Buffets Holdings Inc. A 2006 acquisition of
Ryan's by Buffets Holdings for $876 million made Buffets Holdings, the parent of such chains as Old Country Buffet/Hometown
Buffet and Country Buffet, the nation's largest buffet restaurant chain. The company has not disclosed expansion plans.
©Technomic Information Services 2007, CIS profiles may not be copied or distributed in any print or electronic format without a license or written consent.
Technomic believes that its sources of information are reliable, but does not assume any responsibility or liability for the accuracy of the information
published.
270