RISE - Menu Monitor

Fazoli's
Headquarters
2470 Palumbo Dr., Lexington, Kentucky 40509 USA
Tel: (859)268-1668 Fax: (859)268-2263
www.fazolis.com
Ownership: Private
Segment: Limited Service Other
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 318,000 348,331 370,120
Company-owned ($000) 152,000 171,870 177,288
Franchised ($000) 166,000 176,461 192,832
U.S. Number of Units 319 355 375
Company-owned 155 167 170
Franchised 164 188 205
International Sales ($000) - - 1,000
International Units - - 1
Average Sales/Unit ($000) 945 947 983
Concept Positioning |
Fazoli's is a limited-service chain, featuring Italian foods, including pizza, pasta, sandwiches and salads, at an inexpensive
price. The privately held chain operates 319 units across the U.S., 164 of which are franchised.
Units average 2,800–3,000 sq. ft., with seating for 100–140 persons. Units are designed to operate in high-traffic locations
such as shopping malls and highway service areas. The dining room offers a trattoria-like ambiance with colorful awnings,
bentwood chairs and shelves displaying Italian products. Prototypes are currently under development for sites in food courts
and strip malls. Takeout and catering services are available.
The Fazoli’s concept was developed by Jerrico, Inc. in 1988, and Seed Restaurant Group acquired the concept in 1990. Seed
Restaurant's principal investment partner was Duskin Co. Ltd., Osaka, Japan. In 2006, Fazoli's Restaurants Inc. was acquired
by an affiliate of Sun Capital Partners Inc. Terms of the deal were not disclosed.
Menu Positioning |
Fazoli's lunch and dinner menu features homestyle pastas, pizzas, paninis, baked favorites, fresh-tossed salads, calzones,
Submarinos, drinks and desserts. Signature items include family-style Italian entrées like Baked Ziti, Ravioli, Homestyle
Lasagna and Fettuccine Alfredo. Also available are oven-baked panini sandwiches, including Ham and Swiss, Four Cheese &
Tomato, Chicken Pesto, Smoked Turkey and Chicken Caesar Club. Other popular dishes include Roasted Garlic Alfredo—
penne tossed with Alfredo sauce, black-pepper chicken, roasted garlic and sundried tomatoes; Tuscan Chicken Bake—penne,
roasted red peppers, salami, black-pepper chicken, marinara sauce, mozzarella and provolone cheese, oven-baked; and the
Italian Meat pizza— pepperoni, sausage, beef, pizza sauce, mozzarella and provolone cheese. All pizzas are nine inches in
size and cooked brick-oven style. Recently the chain introduced a line of menu items containing zero grams of trans fat. Drinks
include Fazoli’s Freezi’s, available in strawberry, strawberry banana or triple berry flavors. Kids and takeout menus are
available. Menu prices range from $1.99–$10.99. Checks average $5.
©Technomic Information Services 2007, CIS profiles may not be copied or distributed in any print or electronic format without a license or written consent.
Technomic believes that its sources of information are reliable, but does not assume any responsibility or liability for the accuracy of the information
published.
268