RISE - Menu Monitor

Personnel |
Andrew Wiederhorn, CEO
Harold Fox, CFO
Bentley Hetrick, V.P. of Purchasing
John Anderson, V.P. of Operations
Elaine Patel, V.P. of Marketing
News & Other |
Fatburger is upgrading from quick service to fast casual. New advertising to rebrand the name promotes the size of the burger
rather than fat content. After holding eating contests and other events to obtain customer opinions, the restaurant has chosen
the new tagline of “Big. Juicy. Tasty. Now, that’s a Fatburger.” This marketing initiative will coincide with Fatburger’s move into
the Michigan, Washington, D.C., and Hawaii markets in 2007. A total of 200 franchise agreements have already been signed
for the next couple of years. (Chain Leader 6/07)
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