RISE - Menu Monitor

ESPN Zone
Headquarters
500 South Buena Vista St., Burbank, California 91521 USA
Tel: (818)560-1000 Fax: (818)560-1930
www.espnzone.com
Ownership: Private
Segment: Full Service Varied Menu
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 104,000 100,000 99,000
Company-owned ($000) 104,000 100,000 99,000
Franchised ($000) - - -
U.S. Number of Units 8 8 8
Company-owned 8 8 8
Franchised - - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 13,000 12,500 12,375
Concept Positioning |
With 65,000 feet of video cable, 220 video monitors and 40 satellite receivers, full-service ESPN Zone is a sports fan’s mecca.
Its menu is a combination of American comfort foods and upscale bar fare—from appetizers and salads, to sandwiches, pasta
and burgers. ESPN Zone is a national chain, with eight locations in major cities, including New York City, Chicago and Las
Vegas. All units are owned and operated by parent company Disney Regional Entertainment, a division of The Walt Disney
Company.
Units range in size from 33,000–41,000 sq. ft. To ensure customers do not miss a play, television monitors tuned to sporting
events hang from the ceiling throughout the facility, including in the restrooms. There are three main components to every
ESPN Zone: the multi-monitor Screening Room; the 500-seat Studio Grill where live broadcasts of ESPN shows are taped;
and the game area called the Sports Arena. The Screening Room features a 16 x 13-ft. video monitor surrounded by 37-inch
monitors, giving customers the opportunity to watch any game on the air. Selected booths also offer video touch screens and a
video wall featuring statistical updates every minute, as well as the latest scores and sports trivia. A row of leather recliners,
called “Zone Thrones,” with individual audio controls line the front of the room. The Sports Arena contains 10,000 sq. ft. of
game challenges, including proprietary interactive attractions based on ESPN programming, and has a full-service bar called
The 19th Hole. Intermingled with all of the TV monitors are original pieces of sports-themed art created by local regional
artists. Private event rooms called “Skyboxes” are also available for rent. Units also feature Zone Stuff, a retail shop that sells
ESPN souvenirs, from golf balls to apparel.
As part of an initiative to create regional entertainment concepts that are not located near its theme parks, Walt Disney Co.’s
Disney Regional Entertainment created the first ESPN Zone restaurant in Baltimore in 1998. Additional units followed in
Anaheim, CA, Atlanta, Chicago, Denver, Las Vegas, New York City and Washington, D.C. A new Los Angeles site is under
construction and will be built in the Los Angeles Sports & Entertainment District adjacent to the Staples Center. Another new
unit is planned for Hartford, CT. Both units are scheduled to debut by the end of 2008. At this time, ESPN Zone has no
international units and has no plans to begin a franchising program. Long-range expansion plans have not been disclosed.
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