RISE - Menu Monitor

Elephant Bar Restaurant
Headquarters
14241 Firestone Blvd. Suite 315, La Mirada, California 90638 USA
Tel: (562)207-6200 Fax: (562)207-6290
www.elephantbar.com
Ownership: Private
Segment: Full Service Varied Menu
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 168,000 137,500 128,000
Company-owned ($000) 168,000 137,500 128,000
Franchised ($000) - - -
U.S. Number of Units 41 35 32
Company-owned 41 35 32
Franchised - - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 4,500 4,100 4,000
Concept Positioning |
A full-service concept serving up “elephant-sized” portions, safari-themed Elephant Bar Restaurant specializes in Asian and
Polynesian-influenced entrées that are made from scratch. From USDA choice beef, fresh seafood and chicken, to hand-cut
vegetables, fruits and homemade marinades and sauces, Executive Chef/Partner Reinhard Dorfhuber and his staff pride
themselves on creating a wide variety of eclectic dishes using only the freshest ingredients. S.B. Restaurant Co. is the parent
company of the 30-unit Elephant Bar chain.
Units are large and freestanding. Elephant Bar’s atmosphere is relaxed and casual, yet exudes a flair for the exotic, in keeping
with their slogan “A Dining Adventure”. Animal print designs adorn the exterior of the restaurants, as well as the interior walls
and ceiling. Each unit features a spacious circular bar area, accented by tropical foliage.
Founded by David Nancarrow in the 1980s, California-based S.B. Restaurant Co. now owns and operates the Elephant Bar
chain. Chris Nancarrow is the current president of SB Restaurant Co., and is backed by investment group Saunders Karp &
Megrue.
Menu Positioning |
Elephant Bar Restaurant specializes in Asian/Polynesian-influenced entrées, regional favorites, seafood, sandwiches, soups
and salads, pasta dishes and wood-fired pizzas for lunch and dinner. Popular choices include the Quick Fried Soy Ginger
Calamari appetizer, Pan-Pacific selection MisoYaki Pork Loin Steak and the Fire-Grilled Mahi Mahi Sandwich. Full liquor
service is available. Elephant Bar also offers several desserts, including Ice Cream Mud Pie, Fudge Fudge Walnut Brownie
and Chocolate Molten Lava Cake. A kids' menu is available. Prices range from $1.75–$17.25. Checks average $14.05.
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