RISE - Menu Monitor

Dunkin’ Donuts is planning to expand its footprint in Texas with up to 363 additional units. The company’s plan calls for 175
Houston stores, 125 in Dallas and 63 in Austin. Dunkin’ Donuts is currently looking for franchisees in the Houston market. No
timeframe for the expansion has been disclosed. (chron.com 11/20/07)
Promotion Plans |
Dunkin’ Donuts inked a three-year deal with Rachel Ray to promote its “better for you” menu items. The talk-show host and
Food Network star will appear in the chain’s broadcast and print ads, in-store materials and online marketing programs
through 2010. The first TV commercial is slated to air in April. Ray is also set to make personal appearances for Dunkin’
Donuts. (NRN Daily NewsFax 3/09/07; Company Release 3/08/07)
Dunkin’ Donuts celebrated the first day of spring by offering free 16-oz. cups of iced coffee. The company is trying to focus
more on its beverages. (Associated Press 3/21/07)
Dunkin’ Donuts is premiering 30-second ads featuring KISS guitarist Ace Frehley and supermodel Naomi Campbell. The chain
is using national celebrities to penetrate new markets. Actor and director Zach Braff directed the commercial featuring
Campbell. Dunkin’ Donuts operates more than 7,000 company-owned and franchised units worldwide. (Boston Herald Online
7/17/07)
Dunkin’ Donuts is promoting its Bacon Lover’s Supreme Omelet sandwich with online and broadcast ads featuring ESPN
broadcaster Chris Berman. The sandwich consists of an omelet, assorted vegetables, marbled Colby Jack cheese and thickcut
pepper bacon served on a fresh croissant. (Nation’s Restaurant News 9/3/07)
Menu Development |
Dunkin’ Donuts introduced its new Gingerbread Latte. (Company Release 11/27/06)
Dunkin’ Donuts introduced its White Hot Chocolate to its beverage line. The white version of its hot chocolate is topped with
whipped cream and is priced at $2.48 in New York and $2.19 in Boston. (NRN Daily NewsFax 12/28/06)
Dunkin’ Donuts introduced the Maple Cheddar Sandwich to its breakfast sandwich line. The sandwich consists of a scrambled
egg, a maple-flavored patty and white Cheddar cheese on a croissant. The item is priced at $2.99 and is available all day long.
((Nation’s Restaurant News Online 1/30/07; NRN Daily NewsFax 1/30/07)
Dunkin’ Donuts is testing several new menu items at select units nationwide. The chain is offering Flatbread Sandwiches in
three different varieties, including turkey, bacon and Cheddar; ham and Swiss; and a three cheese option, as well as Grab-N-
Go Pizza items and a Chicken Biscuit offering. . (Sarasota Herald-Tribune 1/29/07)
Dunkin’ Donuts plans to introduce several new, all-day menu items such as flatbread sandwiches featuring three cheeses,
turkey, bacon and cheese or ham and cheese on March 2 along with its latest “new concept” location in Philadelphia. The
location will feature a warm bakery display and new logo. (NRN Daily NewsFax 2/28/07)
Dunkin’ Donuts plans to offer “Free Iced Coffee Day” for the first day of spring, March 21, giving its customers a free 16-oz.
cup of its premium iced coffee. (Company Release 3/01/07)
Dunkin’ Donuts now offers personal pizzas, flatbread sandwiches and hash browns 24 hours a day. The store initially selling
the items, located in downtown Chicago, is a model for future stores. The company is attempting to appeal to younger
customers. A pepperoni pizza will cost about $3.99. (Suntimes.com 4/10/07)
Dunkin’ Donuts introduced a new flavor to its smoothie line. Tropical Fruit is prepared with real pineapple, banana and coconut
flavors with lowfat yogurt. It is available 16-, 24- and 32-oz. sizes, priced at $3.39, $4.39 and $4.99, respectively. (Nation’s
Restaurant News Online 4/19/07; NRN Daily NewsFax 4/23/07)
Dunkin’ Donuts introduced SoBe Energy Coolattas to its menu on June 7. The cherry citrus-flavored slushy is meant to provide
refreshment as well as an energy boost for the on-the-go consumer. To promote the new drink, Dunkin’ Donuts is offering
customers a chance to win $10,000 and other prizes in the national SoBe Energy Coolatta “Rip It Up” sweepstakes.
(Qsrmagazine.com 6/7/07)
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