RISE - Menu Monitor

Menu Positioning |
Dunkin' Donuts' menu features an assortment of donuts, bakery items, coffee and other hot beverages. Its signature item is
donuts, available in a variety of plain, fancy and filled donuts, mini-donuts, Munchkins (donut holes) and cholesterol-free
donuts, all made fresh daily. The most popular donut flavors include: Boston Crème, Glazed, Chocolate Glazed, Jelly,
Chocolate Frosting and Old Fashioned. Breakfast sandwiches, croissants, soups, chili, muffins, bagels, brownies and cookies
are also menued. Jumbo-sized cookies in Oatmeal Raisin, Chocolate Chunk and Peanut Butter Cup are priced at $1.49. In an
effort to boost sales outside the breakfast daypart, Dunkin' Donuts has added non-breakfast items, including hot dogs wrapped
in pastry and flatbread sandwiches. The company is also testing personal pizzas. Specialty beverages include Coolattas—
available in Hazelnut, Kahlua, French Vanilla, Mocha, Strawberry and Orange Mango flavors—and iced coffees. Latte Lites
feature 70 calories and zero grams of fat, and are prepared with espresso, skim milk and Splenda. Dunkin' Donuts introduced
a line of smoothies nationwide in 2006, featuring three yogurt and fruit-blended drinks. In 2007, the chain added a line of
Freshly Brewed Iced Teas in Original, Raspberry and Peach in the New England and upstate New York markets. Menu price
range from 79¢–$6.49. Checks average $3.48
Expansion Plans |
Dunkin’ Donuts plans to expand into the metro Detroit market by opening at least 60 stores over the next five years. Five
stores are planned for the Ann Arbor area, with the first set to open by year’s end. Dunkin’ Donuts currently operates 75
locations throughout Michigan. (Detroit Free Press 1/25/07)
Dunkin’ Donuts plans to open 50 outlets in the Knoxville, TN, market over the next six years. These stores will feature the
company’s new design, which includes a fresh color scheme and logo, as well as expanded menu that “goes beyond donuts
and bagels.” The units will be built in c-stores, in Wal-Mart stores and as freestanding units. (Tradingcharts.com 4/04/07)
Dunkin’ Donuts plans to open 135 more locations over the next few years in Phoenix in addition to the chain’s 15 existing units
in the area. The company plans to develop freestanding units with drive-thru service within shopping centers. All will be
franchised. The first of the 135 could open within the next 18 months. The expansion in Phoenix is part of a nationwide
expansion strategy that will triple the number of Dunkin’ Donuts locations to 15,000 by 2020. (Azcentral.com 5/1/07)
Dunkin’ Donuts will open 80 stores in central Indiana over the next six years. The Massachusetts-based chain currently
operates 33 stores in Indiana, but has no locations in the Indianapolis area. The first Indianapolis-area store is slated to open
in August in Carmel, IN. The new stores will be freestanding units along commuter routes as well as kiosks in gas stations,
office buildings and hotels. Dunkin’ Donuts is beginning a national expansion program to triple the number of Dunkin’ Donuts
units in the U.S. to 15,000 by 2020. (Yahoo! Finance 6/28/07; Press Release 6/20/07)
Dunkin’ Donuts is including theme park-based units in its national expansion plans. The first of these newly developed units
will open in Hersheypark, a theme park in Hershey, PA, owned by Hershey Entertainment & Resorts. The new theme park
units will be beverage kiosk models, situated along boardwalks. (QSRMagazine.com 6/20/07)
Dunkin’ Donuts plans to open a new $1.2 million unit in Champaign, IL, that is expected to debut at the end of the year. The
new store will have a drive-thru and will feature a Next Generation Sandwich Station that offers items such as personal pizzas,
hash browns and flatbread sandwiches. Local franchisee Sunil Modi is opening the unit and plans to open more in Champaign,
Urbana, Danville and Rantoul, IL. (News-gazette.com 7/4/07)
Dunkin’ Donuts plans to open 105 restaurants in Pittsburgh and Allegheny County, PA, in the next several years. The first new
units are slated to open within the next 18 months. Currently, the company operates 10 units in the area. (Associated Press
8/23/07)
Dunkin’ Donuts plans to triple its number of domestic locations to reach a total of 15,000 units over the next 10–15 years. The
chain is currently seeking franchisees. (Company Website 8/23/07)
Dunkin’ Donuts entered into a development agreement with Heartland Coffee Co. to open 105 units in Pittsburgh and
throughout Allegheny County, PA, in the next several years. The expansion is the largest store development deal in Dunkin’
Donuts’ history. Dunkin’ Donuts currently has 10 locations in the area. (Forbes.com 8/23/07)
Dunkin’ Donuts is planning to triple its units in the greater Cincinnati and northern Kentucky region with the opening of 30
stores over the next three years. The first of the new locations will open by the end of the year near the University of Cincinnati
campus. It will also be the first Dunkin’ Donuts in Ohio to offer a newly expanded menu with afternoon snack options and
savory items in addition to the chain’s donut and coffee menu. Furthermore, Dunkin’ Donuts expects to open as many as 20
units in southeast Michigan over the next four years. These expansions are part of Dunkin’ Donuts efforts to triple its U.S.
stores to 15,000 by 2020. (Cincinnati.com 11/5/07; Detroit Free Press Online 11/8/07)
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