RISE - Menu Monitor

Dunkin' Donuts
Headquarters
130 Royall St., Canton, Massachusetts 02021 USA
Tel: (781)737-3000 Fax: (781)737-4000
www.dunkindonuts.com
Ownership: Private
Segment: Limited Service Donut
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 4,650,000 3,854,000 3,387,957
Company-owned ($000) - - -
Franchised ($000) 4,650,000 3,854,000 3,387,957
U.S. Number of Units 5,368 4,815 4,522
Company-owned - - -
Franchised 5,368 4,815 4,522
International Sales ($000) 350,000 289,000 249,277
International Units 1,925 1,775 1,700
Average Sales/Unit ($000) 915 911 841
Concept Positioning |
Dunkin’ Donuts is a chain of limited-service specialty restaurants featuring fresh doughnuts, bagels and other baked goods,
including muffins, coffee rolls and croissants. Dunkin' Donuts has also built a large following behind its line of hot and cold
beverages, namely its various flavored coffee drinks. Dunkin’ Brands Inc. is the parent company of Dunkin’ Donuts. Dunkin’
Brands Inc. franchises the majority of its units.
Units are generally open 24 hours day, with about 70% of its sales during the breakfast period. A typical full-producing unit is
about 1,720 sq. ft. Most shops have remote seating, instead of counters, with select units offering a drive-thru window. The
chain also offers satellite shops such as carts and kiosks to small stand-alone shops, with product supplied by a nearby unit
for areas with high traffic and limited space. The company debuted a new prototype in recent years. The latest changes to the
exterior and interior design elements include two drive-thru windows, updated signage, a bakery display and an espresso
station. Additional changes include round granite tabletops, sleek chairs, in-house music and a coffee customizing station. In
an attempt to become a more upscale concept, Dunkin' Donuts plans to introduce these changes systemwide. Dunkin’ also
sells self-service branded products in convenience stores, gas stations and other foodservice outlets is continuing, with many
units operating their own branded product routes. The chain offers its signature coffee online and orders are shipped within 48
hours.
In 1948, William Rosenberg opened a coffee and donut shop called “Open Kettle” in Quincy, MA. When a competitor opened a
donut shop nearby in 1950, Rosenberg modernized his shop design and named it Dunkin' Donuts. In 1955, the company
began franchising operations. In 1989, acquisition by Allied Domecq was completed. In 2000, the company opened its 5,000th
unit. Its Mister Donut brand has been converted to the Dunkin' Donuts name. In 2004, Allied Domecq Quick Service
Restaurants changed its name to Dunkin' Brands Inc. in an effort to reflect its flagship brand. In 2005, Allied Domecq was
acquired by Pernod Ricard and Fortune Brands. In 2005, Pernod Ricard sold Dunkin' Brands for $2.43 billion to a group of
private-equity firms, including Bain Capital Partners, the Carlyle Group and Thomas H. Lee Partners. The company is hoping
to expand beyond the Northeast by focusing expansion efforts in Florida, North Carolina and Tennessee as well as Chicago,
Dallas and Phoenix. Dunkin’ Donuts is also looking to expand into several international markets, with plans to open its first unit
in Thailand and eventually mainland China by the end of 2007. The company wants to triple its stores systemwide to 15,000
by 2015.
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